Cloud computing has been predicted to be a commercially significant technology for the last few years. But adoption to this revolutionary approach to computing has taken some time because of the fact that enterprises are often reluctant to go through a transition that they perceive will be complex. But does this impression actually stand up…
Digital has forever changed the way in which the B2B buyer makes a purchase decision. What was once a linear process, one where we could rely on our customer to follow a relatively short, step-by-step method to a decision, has changed substantially due to the overwhelming amount of information that is readily available. With all…
The Art of Selling Space was presented at HostingCon2014 as part of the Sales and Marketing Stream for the hosting industry conference. We received a lot of positive response from attendees, so I will be hosting The Art of Selling Space Redux on Thursday, July 24th. The webinar will have additional helpful content and new…
Session will focus on how to make your cloud hosting company stand out in this highly fragmented and highly competitive sector June 3, 2014 Vancouver, BC: Total Product Marketing will host a marketing and sales session at HostingCon2014, the premier industry conference and trade show for hosting and cloud providers. HostingCon2014 provides venue for industry…
For Part 1 of Marketing Strategies for Hosting Companies, you can click the link and read about Step #1 (list your strengths and specialize, specialize, specialize). and onwards… Step #2: Standing Out in a Field of So Many – Build Your Brand One of the most important things you can do to distinguish your company…
Marketing Strategies for Hosting Companies… We should learn from the insurance industry? Seems odd, no? It may surprise you to learn the number of similarities and parallels between the hosting and insurance businesses: Both are service industries, each one providing protection against possible negative eventualities. Both are in a highly competitive industry, competing with multiple companies…
Submitting your Blog to Blog Directories We’ve written previously about why you should be blogging here and here. Well, the next step is to submit your blog to directories. Here’s why: There are a lot of sites that allow you to submit your blog ranging from free to fairly expensive. Blog directories that you can…
While many companies understand the importance of a press release, the idea that a press release is reserved only to describe a new product launch or in order to inform the world about a change in leadership, is outdated. These preconceptions could be costing you a valuable opportunity to really connect with your customers, educate…
A lot has been said about Google+ since it launched in 2011. From fanfare to disappointment, Google+ was initially seen as a flop and many analysts wrote it off as a product that had failed to achieve the momentum that Google hoped for. But according to Linda Sherman, the former CEO of ClubMed Japan, businesses…
If you weren’t convinced before, you should be by now: The race to the cloud is on fire. More companies are rushing to expand their cloud offerings than ever before. Just take a look at the last few months alone: Cisco recently announced that it is spending $1 billion over the next two years to…