Hi Readers, After months of great feedback, we are launching our monthly newsletter. Our goal is to provide you with useful, targeted, and valuable information. Here’s what you can expect as a subscriber: A review of our latest blog posts The latest in industry news and research A roundup of events As a Cloud marketing…
Have you ever noticed that the moment an idea pops into your head, everywhere you look there is a constant reminder of it? I’ve been dreading it – my New Year’s resolution. I’ve put it off for long enough, so I finally decided to make it official and announced on Facebook that I was cutting…
An ever-increasing proliferation of endpoint devices coupled with the rise of the Cloud and the consumerization of IT has made desktop management more complicated than ever before. Desktop-as-a-Service (DaaS), initially offered up by Cloud service providers, offers Managed Service Providers (MSPs) an unprecedented opportunity to expand their businesses. In this post, I’ll describe the key elements…
“By 2020, a corporate “No Cloud” policy will be as rare as a “No Internet” policy is today.” — Gartner, 2015 In the past, you may have heard the phrase, “Don’t sell the steak, sell the sizzle”. Well, the same rings true for MSPs selling Cloud. In a deeply competitive industry, selling the service isn’t no…
The hosting industry is comprised of close to 50,000 companies worldwide – with 10,000 companies in North America alone – all competing for market share. With few dominant players and 80% of the market consisting of small- and medium-sized businesses, there’s no doubt that the industry has become very competitive. Enter the Cloud, and now…
I’ve attended countless events, presentations and webinars on selling Cloud computing — some good, some bad, and some were… well… let’s say “unappealing” is as polite as I can get. One in particular sticks in my mind: a presentation I was really looking forward to last year by a top executive of a huge IT…
With the calendar rolling into February, Valentine’s Day looms heavily; regardless of whether you are single or in a relationship. With love in the air, here at the TPM office, it seemed most fitting that I should write a post on how an effective inbound marketing strategy is a lot like making a love connection.…