July 2016 Marketing for Hosters and MSPs

Hoster & MSP Marketing Roundup: July 2016

Hi Readers, We are so excited to tell you about our Cloud Marketing Bootcamp at HostingCon this month. The workshop is focused on helping hosting providers implement the right sales and marketing strategy to take business to the next level. Total Product Marketing’s Dean Ara, Irene Powell, and Alisha Adams will host the event and…

How to Be Authentic In Your Cloud and MSP Marketing Automation

Authentic Marketing Solutions Using Automation

Authenticity and automation – two words that by definition contradict one another. If authenticity is the quality of being real and genuine, and automation is a systematic process that reduces human intervention, is it really possible to create authentic marketing automation? The answer is yes. Authentic email marketing, authentic lead nurturing, authentic content marketing –…

How Green IT Projects Make a Difference

How Green IT Projects Make a Difference

The Electronic Waste Conundrum Each day 142,000 computers and more than 416,000 mobile devices break, stop working or become obsolete and get trashed. Thanks to green IT projects, some of them get recycled. But an astonishing 60% still end up in landfills or incinerators, and that creates enormous problems. However, you can help address these…