Hi Readers, Total Product Marketing is thrilled to have attended INBOUND, one the the most remarkable events in the world for global sales and marketing professionals. Over 19,000 participants attended INBOUND at the Boston Convention & Exhibition Center. We had a chance to listen to some great speakers and network with fellow marketers. Based on…
Countdowns to Christmas are everywhere. You can’t log on to any social media channel at this time of year without seeing a countdown to Christmas. And while those annoying reminders occasionally make me wonder why I’m friends with some people, they also drive home the realization that Christmas is fast approaching — meaning presents, decorations,…
Content marketing is bullsh*t. It’s not, I assure you. But while looking for the author of a quote I had intended to use in this post, I typed content marketing is into Google, and that was the first suggestion the auto-complete feature offered — followed immediately by Content marketing is dead. Surely the fact that…