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Yearly Archives: 2016

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  2. 2016

5 Ways MSPs Selling Cloud Can Differentiate Themselves

5 Ways to Differentiate for MSPs Selling Cloud

Marketing StrategiesBy Dean AraFebruary 19, 2016

“By 2020, a corporate “No Cloud” policy will be as rare as a “No Internet” policy is today.” — Gartner, 2015 In the past, you may have heard the phrase, “Don’t sell the steak, sell the sizzle”. Well, the same rings true for MSPs selling Cloud.  In a deeply competitive industry, selling the service isn’t no…

Top 5 Myths About Marketing Strategy for Hosting Providers

Top 5 Myths About Marketing Strategy for Hosting Providers

Marketing StrategiesBy Dean AraFebruary 15, 2016Leave a comment

The hosting industry is comprised of close to 50,000 companies worldwide – with 10,000 companies in North America alone – all competing for market share. With few dominant players and 80% of the market consisting of small- and medium-sized businesses, there’s no doubt that the industry has become very competitive. Enter the Cloud, and now…

Multi-Channel Sales and Marketing for the MSP Selling Cloud

Multi-Channel Sales and Marketing for the MSP Selling Cloud

Marketing StrategiesBy Dean AraFebruary 12, 2016Leave a comment

I’ve attended countless events, presentations and webinars on selling Cloud computing — some good, some bad, and some were… well… let’s say “unappealing” is as polite as I can get. One in particular sticks in my mind: a presentation I was really looking forward to last year by a top executive of a huge IT…

Effective Inbound Marketing Strategy: The Perfect Love Connection

Effective Inbound Marketing Strategy: The Perfect Love Connection

Inbound Marketing, Marketing StrategiesBy Makiko AraFebruary 10, 2016

With the calendar rolling into February, Valentine’s Day looms heavily; regardless of whether you are single or in a relationship. With love in the air, here at the TPM office, it seemed most fitting that I should write a post on how an effective inbound marketing strategy is a lot like making a love connection.…

How to Improve Your Email Marketing Conversion Rate

Email Marketing, Marketing StrategiesBy Makiko AraJanuary 21, 2016

“You’ve got mail!” may have been music to Meg Ryan’s ears, but times have changed. The same notification that sent us darting to our computers 20 years ago now leaves us frustrated with sifting through a daily barrage of spam and sales pitches. An industry report conducted in 2014 found that a business person sends…

The Top Three Digital Marketing Trends in 2016

The Top Three Digital Marketing Trends in 2016

Digital Marketing, Marketing AutomationBy Dean AraJanuary 11, 2016

In the closing months of 2015, experts conducted studies and hosted seminars to prepare industry professionals for new digital marketing trends in 2016. Having participated in more than a couple of these seminars ourselves, we’d like to discuss what we think will be three key areas of change with regards to digital marketing in the…

Convert More Traffic Using Digital Remarketing Solutions

Convert More Traffic Using Digital Remarketing Solutions

Digital Marketing, Marketing StrategiesBy Makiko AraJanuary 4, 2016

Welcome to the second part of our two-part blog series on Converting Lost Traffic with a Remarketing Campaign Strategy. In this blog, we will continue from where we left off in part one, and will cover what type of support you will need to launch a remarketing campaign – whether it is internal or outsourced…

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