“By 2020, a corporate “No Cloud” policy will be as rare as a “No Internet” policy is today.” — Gartner, 2015 In the past, you may have heard the phrase, “Don’t sell the steak, sell the sizzle”. Well, the same rings true for MSPs selling Cloud. In a deeply competitive industry, selling the service isn’t no…
The hosting industry is comprised of close to 50,000 companies worldwide – with 10,000 companies in North America alone – all competing for market share. With few dominant players and 80% of the market consisting of small- and medium-sized businesses, there’s no doubt that the industry has become very competitive. Enter the Cloud, and now…
I’ve attended countless events, presentations and webinars on selling Cloud computing — some good, some bad, and some were… well… let’s say “unappealing” is as polite as I can get. One in particular sticks in my mind: a presentation I was really looking forward to last year by a top executive of a huge IT…
With the calendar rolling into February, Valentine’s Day looms heavily; regardless of whether you are single or in a relationship. With love in the air, here at the TPM office, it seemed most fitting that I should write a post on how an effective inbound marketing strategy is a lot like making a love connection.…
“You’ve got mail!” may have been music to Meg Ryan’s ears, but times have changed. The same notification that sent us darting to our computers 20 years ago now leaves us frustrated with sifting through a daily barrage of spam and sales pitches. An industry report conducted in 2014 found that a business person sends…
In the closing months of 2015, experts conducted studies and hosted seminars to prepare industry professionals for new digital marketing trends in 2016. Having participated in more than a couple of these seminars ourselves, we’d like to discuss what we think will be three key areas of change with regards to digital marketing in the…
Welcome to the second part of our two-part blog series on Converting Lost Traffic with a Remarketing Campaign Strategy. In this blog, we will continue from where we left off in part one, and will cover what type of support you will need to launch a remarketing campaign – whether it is internal or outsourced…