The following is a guest post by Wendy Dessler of OutreachMama. There is more to running a powerful social media marketing strategy than just posting your content and hoping it yields the best results. If you take this route, you will likely be disappointed with the results more often than you will be satisfied. Instead,…
Hey there! We hope you’re having a great start to the year. In this month’s TPM Take, we’ll look at the different ways in which you can optimize your marketing strategy for success in 2018. Our first take focuses on a new B2B influencer marketing model for reaching the right decision makers in your industry.…
Mistakes happen. For those who grew up in the ‘90s under the influence of Miss Frizzle and the Magic School Bus, you may even live by the motto “take chances, make mistakes, get messy!” But in the world of business, marketing mistakes can often lead to costly consequences (need we remind you of Pepsi’s marketing…