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  • Services
    • Strategy, Messaging & Positioning
    • Marketing Strategy
    • Digital Marketing
    • Branding & Design
    • Web Design & Development
    • Intelligent Content Marketing
    • Channel Marketing
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  • Industries
  • Partner Marketing Playbook
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  • About Us
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  • Total Product Marketing Blog
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  • Our Customers
    • Testimonials
  • Contact Us

Daily Archives: May 4, 2022

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Customer Profile vs Buyer Persona

Customer Profile vs Buyer Persona: Two Sides of the Same Coin

Sales EnablementBy Dean AraMay 4, 2022

Customer profile and buyer personas are 2 sides of the same coin. There’s no competition between the two. In fact, it’s quite the opposite.

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