The world of online eCommerce is positively exploding — particularly when it comes to mobile shopping. But while many online retailers have honed and perfected their desktop platforms, the gap between mobile and desktop conversion remains significant. Does your eCommerce agency have the solutions that will help clients (and your own organization) succeed?
Why your eCommerce Agency Needs Dynamic Solutions
1. A Different Journey
Mobile users visiting online retailers are on a very different journey to that of their desktop counterparts. While mobile eCommerce growth is exponential, the attention span of mobile shoppers is not. They are impulsive, easily distracted, and demanding. To capture their focus and make them convert, you must have a strategy specifically designed for mobile.
Time is of the essence.
But many of the eCommerce agencies we hear from say their clients struggle to improve the mobile experience. The techniques and strategies used to perfect the desktop shopping experience are slow, static, and limited. This approach threatens online retailers’ ability to survive and thrive — but also presents an opportunity for eCommerce agencies with the right solutions.
2. An Inside Track
The mobile eCommerce market needs dynamic solutions designed specifically to enhance the mobile experience. It needs them to be rapid, scalable, and data-driven. But what does that mean for you?
An eCommerce agency with solutions that help close the mobile gap has a distinct advantage over the competition. Understanding how to solve this specific (and pressing) problem for your clients can yield several benefits:
- Help your clients succeed
- Build your business
- Establish and differentiate your brand
Is your organization leveraging the power of innovative eCommerce agency solutions? Today I want to look a little more closely at why you should be.
3.Drive Clients’ Success
Every good agency is invested in the success of its clients. (If yours isn’t, you should probably start working on that.) You’re not just there to take their money in exchange for a platform or service — you want your eCommerce partners to grow and thrive.
And it doesn’t matter how big or small you are.
Even if you’re so big that the success or failure of the clients you work with will have no impact on your reputation, the fact is, your revenue streams (and future viability) depends on your clients making money. The more money they make, the more revenue flows back to your agency.
From the very basic standpoint of dollars and cents, it’s important to have eCommerce agency solutions that drive the success of your clients. A Forrester Total Impact Study of Magento’s Mobile Optimization Initiative found that, in less than three months, participants saw an average return on investment of 226%.
Develop and Grow Your eCommerce Agency
The financial success of the clients you serve doesn’t just boost your bottom line. It can also help your agency develop, expand your offerings, and reach new markets. Word of mouth is a powerful thing. The success (and possibly, testimonials) of the clients you’ve helped succeed with your eCommerce agency solutions will attract new customers and opportunities.
Nearly half of the agencies involved in the Mobile Optimization Initiative have already reported winning new business because of it, and many credit their participation in the community with their growth and success:
“Involvement in the Mobile Optimization Initiative places us in an elite group of SIs and has strengthened our relationship with PayPal, Magento, and HiConversion.”
– James Lickwar, Magento Ecommerce Project Manager, IWD Agency
“Some merchants are on the edge with signing with our agency. This gives them a small window of what it would be like working with us. This can be a great push and also is a great product to have in our pocket. We LOVE the Mobile Optimization Initiative. We bring it up to most if not all clients/potential clients.”
– Patrick Johns, Channel Manager, RedStage
Differentiate Your Brand
The number of online retailers and consumers isn’t the only part of the eCommerce world that’s growing. The number of eCommerce agencies competing to win online merchants with their offerings is climbing too. In this increasingly crowded space, how will your organization set itself apart from the competition?
Advantages of participating in the Mobile Optimization Initiative when trying to show why potential clients should choose you:
- Show them you’re actively seeking out new ways to support their success
- Improve what you can provide with data-driven changes to your offering
- Offer access to an exclusive community that shares insights
- Deepen your relationship with trusted names like Paypal, Magento, and HiConversion
- Back up recommendations with data from thousands of experiments
- Get expert support in marketing the initiative (and your role in it) to clients
Offer Your Clients eCommerce Agency Solutions
Are you prepared to offer the eCommerce agency solutions your clients need to close the mobile conversion gap? The time for time-consuming trial-and-error strategies to improving mobile conversion rates has come and gone. Online merchants need dynamic solutions — and you need to provide them.
Want to learn more about the Mobile Optimization Initiative and how it can help both you and your clients? Check out some of the latest community experiments or get involved now.
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