Favourite City: Los Angeles
Director, Online Channels & Social
Alisha is the Director, Social at Total Product Marketing. With over 5 years of experience engaging diverse audiences through social platforms, Alisha understands how to humanize your brand with intriguing content, stand-out visuals, and genuine online interactions. She helps our clients use social media to build a loyal following as a trusted source of industry insight, while connecting with key influencers, partners, and prospects.
A life-long creative writer, Alisha crafts fresh, clear, and targeted content in 140 characters or less. She works to understand the unique personality of each brand, then bring it to life across multiple channels. She is responsible for creating social media strategies for our clients, and increasing the engagement and amplification of their content.
She believes social media is a powerful marketing channel that allows you to simultaneously motivate the masses and make valuable one-to-one connections.