Catherine Daly

Catherine is the Director, Content Marketing at Total Product Marketing. She has almost 15 years of experience in tech marketing and has worked in a variety of fields including channel, product, and content marketing.

At TPM, Catherine is responsible for telling our clients’ stories in the most imaginative and relevant ways possible. She works with our team to formulate content strategies that meet our clients’ business objectives. Whether it’s brand awareness, lead generation, or conversion, Catherine crafts the appropriate content for every stage of the buyer journey.

Catherine is passionate about reading and writing. Along with her executive M.Sc. in Marketing, Catherine holds a B.Sc. in Journalism and Communications from the Dublin Institute of Technology. She loves nothing more than a good story and picking through confusing messaging to find the nuggets of gold.