Dean Ara

Dean is the Principal and co-founder of Total Product Marketing. He brings 23 years of technology marketing experience. He’s run channel marketing programs, go-to-market positioning and product launches, and managed the online reputation and identity for dozens of clients in cloud infrastructure, e-Commerce, web hosting and SaaS.

For technology companies, he believes in the three-point positioning process, teaching our clients to convey functional, economic, and most importantly, emotional benefits in their messaging. Buying technology is an emotional decision!

Alas, the key to running a digital marketing agency? Dean will tell you it’s easy: take care of your team and treat them the way you want to be treated. He holds a Master’s of Business Administration in Information Systems and Strategy from Simon Fraser University, BC. Canada. He is also Pragmatic Marketing Certified (2008).