Favourite City: Osaka City
Dean is the Principal and co-founder of Total Product Marketing. He brings 17 years of technology marketing experience. He’s run channel marketing programs, go-to-market positioning and product launches, and managed the online reputation and identity for dozens of clients.
For technology companies, he believes in the three-point positioning process, teaching our clients to convey functional, economic, and emotional benefits in their messaging.
The key to running a digital marketing agency? Dean will tell you it’s easy: take care of your team and treat them the way you want to be treated. He holds a Master’s of Business Administration in Information Systems and Strategy from Simon Fraser University, BC. Canada. He is also Pragmatic Marketing Certified (2008).