Search Engine Marketing Is the Most Effective Way to Promote Your Products/Services and Grow Your Business.
When we manage your SEM campaigns, our goals are pretty straightforward:
What is SEM?
Put simply, search engine marketing is the practice of marketing a business, service, or product using paid ads on search engines, like Google or Bing. Your ads appear alongside the search query results, which are the keywords entered by your targeted prospects within a specific location. Advertisers bid on such keywords, which gives your ads the opportunity to appear to your targeted audiences.
Common Terms Used to Refer to SEM Activities:
- Paid Search Ads
- Search Marketing
- Paid Search Advertising
- PPC (Pay-Per-Click)
- Pay-Per Call (mostly used for those searching with mobile devices)
- CPC (Cost-Per-Click)
- CPM (Cost-Per-Thousand) (although most ads are sold on a CPC/PPC basis, there are some advertising options sold on a CPM basis)
Types of Search Engine Marketing
SEM ads, known as pay-per-click ads, can be seen in a variety of formats. The most common ones are text-based, but other formats include:
TPM Helps You Be Successful with SEM
We approach SEM from a holistic online perspective. This saves you time and money in the long run. Here is our 5-step approach to being successful with search engine marketing.