Do you diligently nurture your leads by providing them with educational and valuable content that you feel they will need, at exactly the right time in the customer journey, or direct them to your site, only to lose them before the sale? If this sounds familiar, don’t worry! 96% of individuals leave a website before converting…
No one can deny that the effectiveness of online marketing is rapidly changing. Strategies that are relevant today can be outdated in as little as 24-months. Why then do so many digital marketers hopelessly cling to ploys and practices of days gone by? To stay on top of the game and keep your digital marketing campaigns…
Break out of the funk and refresh your efforts with a review of popular digital marketing trends for 2015. As more businesses, brands and individuals commit their resources to the web, competition for the fleeting attention of the internet has become downright difficult. Staying ahead of the competition, let alone breaking away from it, is…
Digital has forever changed the way in which the B2B buyer makes a purchase decision. What was once a linear process, one where we could rely on our customer to follow a relatively short, step-by-step method to a decision, has changed substantially due to the overwhelming amount of information that is readily available. With all…
Submitting your Blog to Blog Directories We’ve written previously about why you should be blogging here and here. Well, the next step is to submit your blog to directories. Here’s why: There are a lot of sites that allow you to submit your blog ranging from free to fairly expensive. Blog directories that you can…
We recently did an audit of client’s PPC Ad campaign strategy. We’ll hide the actual ad content, modify the key words a bit and remove the client’s name but we’ll share our actual thoughts on their PPC campaigns from our actual analysis.