I’ve attended countless events, presentations and webinars on selling Cloud computing — some good, some bad, and some were… well… let’s say “unappealing” is as polite as I can get. One in particular sticks in my mind: a presentation I was really looking forward to last year by a top executive of a huge IT…
With the calendar rolling into February, Valentine’s Day looms heavily; regardless of whether you are single or in a relationship. With love in the air, here at the TPM office, it seemed most fitting that I should write a post on how an effective inbound marketing strategy is a lot like making a love connection.…
“You’ve got mail!” may have been music to Meg Ryan’s ears, but times have changed. The same notification that sent us darting to our computers 20 years ago now leaves us frustrated with sifting through a daily barrage of spam and sales pitches. An industry report conducted in 2014 found that a business person sends…
Welcome to the second part of our two-part blog series on Converting Lost Traffic with a Remarketing Campaign Strategy. In this blog, we will continue from where we left off in part one, and will cover what type of support you will need to launch a remarketing campaign – whether it is internal or outsourced…
Do you diligently nurture your leads by providing them with educational and valuable content that you feel they will need, at exactly the right time in the customer journey, or direct them to your site, only to lose them before the sale? If this sounds familiar, don’t worry! 96% of individuals leave a website before converting…
As you know, I’m all about Leads, Leads, Leads, so landing pages are very near and dear to my heart. Landing pages are an imperative part of a marketing campaign, and they help to increase conversion rates significantly. But here’s the problem, many people think that a landing page is the same thing as a…
If you are an inbound marketer, you are probably pretty familiar with hearing the following statement, “Inbound marketing does not work!” Unfortunately for me, I hear this often. So, how do I respond? Well, let me tell you a story. It was early September of this year, and I was in Boston for Inbound 2015…
Over the past couple of months, we’ve covered several aspects of a successful cloud marketing strategy as part of a six-part blog series. We’ve discussed Emotion in Design, Content SEO, Website Speed SEO and Organic Content Development. Next up – Lead Nurturing best practices. If you read our blog, How a Customer Journey Funnel Qualifies…
If you have been keeping track, we’ve covered a number of topics over the past month that we hope will help you work towards achieving cloud marketing excellence. We discussed emotional web design and how you can create a connection with customers through design. We also covered content SEO and how to best optimize your content…
The buyer’s journey… this is one of my favourite subjects. As a marketer, this topic hits home because, well, it’s a big part of what I do each and every day. Really, it is the basis for everything I do. The customer journey funnel is where I determine what the customer is thinking and doing…