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Category Archives: Marketing Strategies

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Channel Partner Marketing: Selling to Both Customers & Vendors

Channel Partner Marketing: Selling to Both Customers & Vendors

Marketing StrategiesBy Dean AraFebruary 21, 2017

If you’ve had the chance to enjoy our ongoing series on MSP digital marketing, then you know that marketing doesn’t need to be scary and you can create a winning MSP marketing plan by addressing a few straightforward considerations. Consider this: channel partners want “faster than market growth.” According to the 2112 Group, a significant number…

How to Optimize Your Referral Marketing Campaign with Technology and Data

How to Optimize Your Referral Marketing Campaign with Technology and Data

Marketing StrategiesBy Dean AraFebruary 17, 2017

You’ve come to read up on how to optimize your referral marketing campaign, but first, let’s start with a few questions: When was the last time you were contacted by a new prospect who said she was referred by one of your existing clients? Do you actively encourage your existing clients to spread the word…

4 Profitable Secrets to Help Create MSP Success Stories

4 Profitable Secrets to Help Create MSP Success Stories

Content Marketing, Marketing StrategiesBy Dean AraFebruary 10, 2017

‘Success’ is a funny word. It has different meanings to different people, but, if you’re speaking to a businessperson, success is generally measured by profit. Now, let’s be clear: we’re not trying to be cynical. Money isn’t the only indicator of success; it’s just a useful metric for measuring it, and businesses need money to…

How to Stop Making Costly Call-to-Action Marketing Mistakes

Developing a Call-to-Action Marketing Campaign [with Examples]

Marketing StrategiesBy Dean AraSeptember 8, 2016

The number one sales and marketing oversight made by MSPs and Cloud service providers is forgetting to include a call-to-action (CTA) in their campaigns. How can your visitors and leads convert if you don’t provide an opportunity to do so? All of your multiple inbound marketing channels: every website, every blog, every landing page, and almost…

Why MSP Marketing Materials Are Mandatory for Success

Why MSP Marketing Materials Are Mandatory for Success

Cloud & Web Hosting, Marketing StrategiesBy Dean AraAugust 25, 2016

I recently chatted with someone who had been in the IT industry for a very long time, and as our conversation moved away from his personal experiences and towards what I do, he made a statement that left my jaw on the floor. “Oh, Cloud’s not really that big. I don’t think I’ll bother with…

Using Education as a Sales Prospect Generation Tool

Using Education as a Sales Prospect Generation Tool

Cloud & Web Hosting, Marketing StrategiesBy Dean AraJuly 13, 2016

We live in a noisy world. Each day, we are exposed to more than 5,000 advertisements. As a managed service provider, how do you reach your audience and break through the clutter? And if you do have the opportunity to capture a prospect’s attention, how do you then convince them to buy? Simply pushing your…

Understanding Customer Needs and Expectations of the Cloud

Understanding Customer Needs & Expectations of the Cloud

Cloud & Web Hosting, Marketing StrategiesBy Makiko AraJune 23, 2016

The Roman philosopher Cicero once said, “If you wish to persuade me, you must think my thoughts, feel my feelings, and speak my words.” No matter how sure you are that Cloud services can improve a company’s productivity, conserve its capital and save it time, you’ll likely have difficulty convincing customers to move to the…

3 MSP and VAR Marketing Strategy Mistakes You Need to Avoid

3 MSP and VAR Marketing Strategy Mistakes You Need to Avoid

Cloud & Web Hosting, Marketing StrategiesBy Dean AraApril 13, 2016

Many MSPs and VARs are great at marketing, but for some, marketing continues to be a daunting and nebulous affair filled with buzzwords and hype. Love it or hate it, the reality is marketing is a fundamental (and dare I say fun) part of business. And as the competition among service providers heats up in…

Why A VAR Marketing Plan Needs to Include a Blog

Why VAR Marketing Plans Need to Include a Blog

Marketing StrategiesBy Dean AraMarch 30, 2016

For value added resellers (or VARs) entering the Cloud market, the saying “differentiate or die” holds true now more than ever. In an era of increasing competition, it is easy to spend all your time on day-to-day operations and neglect marketing strategy. Don’t make the mistake of being slow to act on marketing your services:…

Channel Development Marketing Strategy and Trends

Channel Development Marketing Strategy & Trends

Marketing StrategiesBy Dean AraMarch 16, 2016

There is no denying the significance of the role channel marketing partners play in today’s IT sector. As Cloud services adoption continues to experience exponential growth, master sellers are searching for new ways to expand their reach and end users are struggling to make sense of rapidly evolving technology and services. The Cloud boom demands…

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