As you know, I’m all about Leads, Leads, Leads, so landing pages are very near and dear to my heart. Landing pages are an imperative part of a marketing campaign, and they help to increase conversion rates significantly. But here’s the problem, many people think that a landing page is the same thing as a…
If you are an inbound marketer, you are probably pretty familiar with hearing the following statement, “Inbound marketing does not work!” Unfortunately for me, I hear this often. So, how do I respond? Well, let me tell you a story. It was early September of this year, and I was in Boston for Inbound 2015…
Over the past couple of months, we’ve covered several aspects of a successful cloud marketing strategy as part of a six-part blog series. We’ve discussed Emotion in Design, Content SEO, Website Speed SEO and Organic Content Development. Next up – Lead Nurturing best practices. If you read our blog, How a Customer Journey Funnel Qualifies…
If you have been keeping track, we’ve covered a number of topics over the past month that we hope will help you work towards achieving cloud marketing excellence. We discussed emotional web design and how you can create a connection with customers through design. We also covered content SEO and how to best optimize your content…
The buyer’s journey… this is one of my favourite subjects. As a marketer, this topic hits home because, well, it’s a big part of what I do each and every day. Really, it is the basis for everything I do. The customer journey funnel is where I determine what the customer is thinking and doing…
When’s the last time you were inspired by a great talk by an influential leader? In my spare time, I find myself on the hunt for inspirational gems. Talks, presentations or speeches that I can use to inspire my team, my clients and our partners. I can’t say enough about the feeling I get when…
As a Channel Sales Professional, you pride yourself on your ability to provide your customers with premium cloud solutions and first class customer service. You realize that the industry is changing, with more options than ever for your customer. As a sales professional, how do you keep up-to-date with the ever-evolving technology so that you…
The Art of Selling Space was presented at HostingCon2014 as part of the Sales and Marketing Stream for the hosting industry conference. We received a lot of positive response from attendees, so I will be hosting The Art of Selling Space Redux on Thursday, July 24th. The webinar will have additional helpful content and new…
For Part 1 of Marketing Strategies for Hosting Companies, you can click the link and read about Step #1 (list your strengths and specialize, specialize, specialize). and onwards… Step #2: Standing Out in a Field of So Many – Build Your Brand One of the most important things you can do to distinguish your company…
Marketing Strategies for Hosting Companies… We should learn from the insurance industry? Seems odd, no? It may surprise you to learn the number of similarities and parallels between the hosting and insurance businesses: Both are service industries, each one providing protection against possible negative eventualities. Both are in a highly competitive industry, competing with multiple companies…