‘Success’ is a funny word. It has different meanings to different people, but, if you’re speaking to a businessperson, success is generally measured by profit. Now, let’s be clear: we’re not trying to be cynical. Money isn’t the only indicator of success; it’s just a useful metric for measuring it, and businesses need money to…
The number one sales and marketing oversight made by MSPs and Cloud service providers is forgetting to include a call-to-action (CTA) in their campaigns. How can your visitors and leads convert if you don’t provide an opportunity to do so? All of your multiple inbound marketing channels: every website, every blog, every landing page, and almost…
I recently chatted with someone who had been in the IT industry for a very long time, and as our conversation moved away from his personal experiences and towards what I do, he made a statement that left my jaw on the floor. “Oh, Cloud’s not really that big. I don’t think I’ll bother with…
We live in a noisy world. Each day, we are exposed to more than 5,000 advertisements. As a managed service provider, how do you reach your audience and break through the clutter? And if you do have the opportunity to capture a prospect’s attention, how do you then convince them to buy? Simply pushing your…
The Roman philosopher Cicero once said, “If you wish to persuade me, you must think my thoughts, feel my feelings, and speak my words.” No matter how sure you are that Cloud services can improve a company’s productivity, conserve its capital and save it time, you’ll likely have difficulty convincing customers to move to the…
Many MSPs and VARs are great at marketing, but for some, marketing continues to be a daunting and nebulous affair filled with buzzwords and hype. Love it or hate it, the reality is marketing is a fundamental (and dare I say fun) part of business. And as the competition among service providers heats up in…
For value added resellers (or VARs) entering the Cloud market, the saying “differentiate or die” holds true now more than ever. In an era of increasing competition, it is easy to spend all your time on day-to-day operations and neglect marketing strategy. Don’t make the mistake of being slow to act on marketing your services:…
There is no denying the significance of the role channel marketing partners play in today’s IT sector. As Cloud services adoption continues to experience exponential growth, master sellers are searching for new ways to expand their reach and end users are struggling to make sense of rapidly evolving technology and services. The Cloud boom demands…
An ever-increasing proliferation of endpoint devices coupled with the rise of the Cloud and the consumerization of IT has made desktop management more complicated than ever before. Desktop-as-a-Service (DaaS), initially offered up by Cloud service providers, offers Managed Service Providers (MSPs) an unprecedented opportunity to expand their businesses. In this post, I’ll describe the key elements…
“By 2020, a corporate “No Cloud” policy will be as rare as a “No Internet” policy is today.” — Gartner, 2015 In the past, you may have heard the phrase, “Don’t sell the steak, sell the sizzle”. Well, the same rings true for MSPs selling Cloud. In a deeply competitive industry, selling the service isn’t no…