If you are an inbound marketer, you are probably pretty familiar with hearing the following statement, “Inbound marketing does not work!” Unfortunately for me, I hear this often. So, how do I respond? Well, let me tell you a story. It was early September of this year, and I was in Boston for Inbound 2015…
Over the past couple of months, we’ve covered several aspects of a successful cloud marketing strategy as part of a six-part blog series. We’ve discussed Emotion in Design, Content SEO, Website Speed SEO and Organic Content Development. Next up – Lead Nurturing best practices. If you read our blog, How a Customer Journey Funnel Qualifies…
If you have been keeping track, we’ve covered a number of topics over the past month that we hope will help you work towards achieving cloud marketing excellence. We discussed emotional web design and how you can create a connection with customers through design. We also covered content SEO and how to best optimize your content…
The buyer’s journey… this is one of my favourite subjects. As a marketer, this topic hits home because, well, it’s a big part of what I do each and every day. Really, it is the basis for everything I do. The customer journey funnel is where I determine what the customer is thinking and doing…
As a Channel Sales Professional, you pride yourself on your ability to provide your customers with premium cloud solutions and first class customer service. You realize that the industry is changing, with more options than ever for your customer. As a sales professional, how do you keep up-to-date with the ever-evolving technology so that you…
The Art of Selling Space was presented at HostingCon2014 as part of the Sales and Marketing Stream for the hosting industry conference. We received a lot of positive response from attendees, so I will be hosting The Art of Selling Space Redux on Thursday, July 24th. The webinar will have additional helpful content and new…
For Part 1 of Marketing Strategies for Hosting Companies, you can click the link and read about Step #1 (list your strengths and specialize, specialize, specialize). and onwards… Step #2: Standing Out in a Field of So Many – Build Your Brand One of the most important things you can do to distinguish your company…
Marketing Strategies for Hosting Companies… We should learn from the insurance industry? Seems odd, no? It may surprise you to learn the number of similarities and parallels between the hosting and insurance businesses: Both are service industries, each one providing protection against possible negative eventualities. Both are in a highly competitive industry, competing with multiple companies…
If you weren’t convinced before, you should be by now: The race to the cloud is on fire. More companies are rushing to expand their cloud offerings than ever before. Just take a look at the last few months alone: Cisco recently announced that it is spending $1 billion over the next two years to…
For most startups, standing out as a great enterprise worthy of venture capitalist funding can be a serious challenge. After all, venture capitalists review hundreds of business plans everyday and can sniff out poor profit potential within minutes. Reliable and efficient product management will demonstrate competency and credibility to your potential investors