The buyer’s journey… this is one of my favourite subjects. As a marketer, this topic hits home because, well, it’s a big part of what I do each and every day. Really, it is the basis for everything I do. The customer journey funnel is where I determine what the customer is thinking and doing…
As a Channel Sales Professional, you pride yourself on your ability to provide your customers with premium cloud solutions and first class customer service. You realize that the industry is changing, with more options than ever for your customer. As a sales professional, how do you keep up-to-date with the ever-evolving technology so that you…
The Art of Selling Space was presented at HostingCon2014 as part of the Sales and Marketing Stream for the hosting industry conference. We received a lot of positive response from attendees, so I will be hosting The Art of Selling Space Redux on Thursday, July 24th. The webinar will have additional helpful content and new…
For Part 1 of Marketing Strategies for Hosting Companies, you can click the link and read about Step #1 (list your strengths and specialize, specialize, specialize). and onwards… Step #2: Standing Out in a Field of So Many – Build Your Brand One of the most important things you can do to distinguish your company…
Marketing Strategies for Hosting Companies… We should learn from the insurance industry? Seems odd, no? It may surprise you to learn the number of similarities and parallels between the hosting and insurance businesses: Both are service industries, each one providing protection against possible negative eventualities. Both are in a highly competitive industry, competing with multiple companies…
If you weren’t convinced before, you should be by now: The race to the cloud is on fire. More companies are rushing to expand their cloud offerings than ever before. Just take a look at the last few months alone: Cisco recently announced that it is spending $1 billion over the next two years to…
For most startups, standing out as a great enterprise worthy of venture capitalist funding can be a serious challenge. After all, venture capitalists review hundreds of business plans everyday and can sniff out poor profit potential within minutes. Reliable and efficient product management will demonstrate competency and credibility to your potential investors
This is a article written by Alan Ying of Chrysalis Ventures. We found it particularly poignant because of all the many startups that we’ve worked with. There are those that “get it” and rocket. And there are those that don’t, and drive their business into the ground. At some point, every organization needs product marketing/management.…
Total Product Marketing is a full service marketing services agency specializing in product strategy and usability, content marketing and social media marketing for technology companies.
We’re in the business of helping companies how to market your product or service.
One of the most commonly asked questions we hear is “what’s the best way to market new software or technology products” and my answer to that question is… well it depends.