Content Marketing is a marketing tactic that involves creating and sharing valuable content as a way to entertain, inform, educate, and ultimately persuade your audience to perceive your organization favorably.
Content marketing literally drives all other channels of marketing, including SEO, paid search, social media and PR as it can provide perspective on markets and solutions, challenge your prospect’s thinking on business problems, position your organization as a thought leader, give advice on making decisions, and enable prospects to understand the whole problem and offer solutions.
Put it this way, what if your customer actually looked forward to receiving your company’s product marketing? What if when they received it, via print, email, website, they spent 15, 30, 45 minutes with it? It’s non-interruptive marketing. Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent. And if your buyers feel that your organization is providing valuable information, they will ultimately reward your company with their business and loyalty.
Take a look at some of the recent trends in Content Marketing:
Where do you fit in these charts?