Between creating great content, SEO optimization, crafting enticing email campaigns and measuring your success – MSP marketers have their hands full. More often than not, marketing budgets are tight, and resources are finite, making any extra help you can get a windfall. Fortunately, there are a number of online tools and apps that can help take the load off your back. We’ve rounded up our favorite six free tools to create managed services marketing materials to help make your life a little easier and your marketing campaigns a lot more successful.
These six tools to create managed service marketing materials can help you along every step of the way. From:
- Content creation and optimization tools to help your content get noticed, clicked, consumed and shared,
- Email marketing tools to nurture your prospects and grow your lists,
- Metrics and reporting tools to help you monitor your performance and learn from your marketing efforts, and
- Project management and communication tools to take the pain out of collaborating.
6 Free Tools to Create Managed Services Marketing Materials
1. CoSchedule’s Headline Analyzer
What it is: An easy to use headline analyzer that allows you to type in your best headline (for social, email and blog posts) and it will provide you with a score based on how well the headline will achieve social shares and attract readers.
Why we love it: We use it for every blog post title we write, and love to use it for email subject lines and social messages. It really works to drive engagement, shares, and traffic to your content.
2. Yoast WordPress SEO
What it is: Yoast makes optimizing your content for SEO easy. The free WordPress plugin scans your content and provides you with a checklist of recommendations to improve your content readability, optimize image titles, meta descriptions and integrates with Google Webmaster Tools.
Why we love it: The easy to install plugin can make even the biggest SEO newbie an optimization rockstar. When writing a post in WordPress, it scans your content in real-time to give you tips and tricks to get the most bang for your content marketing buck.
What it is: PutsMail, a free version of Litmus, allows you to test your HTML emails before you send them. You simply paste your coded email into the tool, then send it to an email address of your choice to preview the design and see how it looks on different devices.
Why we love it: There is nothing worse than mass emailing your list a flawed email. Fortunately, you can save yourself from the gut-wrenching remorse of clicking send too soon by testing your emails with PutsMail. Other email testing tools, such as PutsMail’s counterpart, Litmus, can be incredibly costly, so we love that PutsMail gives you the ability to test and debug emails for free.
What it is: Bitly is a URL shortener and link management platform that allows you to measure the performance of your shared links. Easily shorten, customize and track your links and see how many people are clicking on your shared links and where those clicks are coming from.
Why we love it: We like to UTM tag our links, which helps with tracking our marketing campaigns in Google Analytics – but the trade off is your links can get incredibly long. Bitly helps to shorten and organize links as well as keep an eye on the performance of links we share.
What it is: Hotjar is a web and mobile site analytic tool that shows you exactly how your visitors are using your website. Hotjar allows you to view heatmaps, click maps, scroll maps, and visitor recordings of your website traffic while also providing the ability to collect deeper insights through site visitor surveys and feedback polls.
Why we love it: Hotjar gives you the ability to collect mobile and website visitor feedback so you can improve your conversion rates. See how site visitors interact with your site by reviewing heatmaps, or watch recordings of real visitors on your site as they click, type, move their cursor around your webpages (we love watching the recordings but have to admit they are a little creepy!)
What it is: A real-time communication platform that allows you to optimize your team workflows. Create team channels, share files, send private messages and experience the ease of messaging, archiving and search via Slack’s intelligent user experience.
Why we love it: One command: “/giphy.” Slack has dramatically improved our team communication, and the quirky bonus features make team collaboration fun and efficient.
Discover More Tools to Create Managed Services Marketing Materials
If you found these six free tools to create managed services marketing materials helpful, then you will want to download the full guide, 26 Free (Or Cheap) Tools to Make Your MSP Marketing Awesome. Simply enter your name and email address below and get instant access to 20 more tools that will transform your MSP digital marketing practices.
However, if you aren’t the DIY marketing type, you may prefer to have your managed services marketing materials and email drip campaigns created for you. Or maybe you are looking to save time while also positioning yourself as an MSP expert. If that sounds like you, FivePilots might be the answer you are looking for. FivePilots is a turnkey content marketing automation solution for MSPs. Find out how you can start your free trial today.
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