March was a busy month for Total Product Marketing. Check out what we’ve been up to and catch up on our latest blog posts.
Total Product Marketing Sponsors the WHIR Networking Event
Total Product Marketing was a proud sponsor of the WHIR Networking Event in Las Vegas in March 2016. It was great to meet so many leaders, experts, and peers in the Cloud services, web hosting, MSP, VAR, and data center industries. Check out some pictures of the event here.
Total Product Marketing Attends the Channel Partners Conference & Expo
In March, Total Product Marketing took part in the Channel Partners Conference & Expo to learn more about the trends impacting MSPs & VARs. The event, held in Las Vegas, was a great success and a lot of fun! It was fantastic seeing so many experts and peers in attendance.
Some key takeaways from the event include:
- It is more important than ever to find (and excel at) your niche
- Building great partnerships is imperative
- Differentiation is everything: Invest effectively in marketing your business
See you at the next Cloud Partners Conference in Washington DC in August!
From the Blog
Channel Development Marketing Strategy and Trends
Many companies today report more than half of their sales through the Channel. As competition gets fiercer, executing on a solid channel development marketing strategy is crucial to securing new clients and prospects. What does a successful strategy look like, and how can you provide customers with the information they need to address their pain points? Read more >>
Why You Need Multiple Inbound Marketing Channels
MSPs can leverage the power of inbound marketing to let potential customers come to them and engage them with relevant and useful content. Multi-channel marketing, in particular, is about marketing to prospects and customers across many channels, including online and offline. Learn more about how this multi-pronged marketing process analyzes the movements of consumers, and follows them across the entire spectrum of the digital experience to create a cohesive user experience. Read more >>
Understanding the Inbound Marketing Basics: The 4 Principles
Inbound marketing is about converting strangers into visitors to your site, leads into customers, and customers into lifetime promoters of your business. For MSPs looking to build out their inbound marketing program, mastering its basics comes down to publishing the right content in the right place at the right time. A successful program can be broken down into four key marketing actions: Attract, Convert, Close, and Delight. Read more >>
Are Cloud-Based Managed Services Set to Take off in 2016? – Banking Tech
IT budgets are being cut just as technology infrastructures are becoming increasingly complex and expensive to manage. Institutions that have taken on an MSP have greatly reduced the burden on IT departments, freeing them up to focus on their core business and on areas that may generate competitive advantage. But is this a passing trend or the way of the future?
3 Security Attributes to Look for in a Managed Service Provider – Information Age
As more businesses move to the Cloud, they need to be confident their technology partners can really deliver on Cloud security. Here are three key attributes organisations should look for to ensure their MSP delivers on Cloud security.
How You Can Better Manage Your Service Team – MSP Mentor
Having the ability to manage service tickets is especially important for MSPs who must manage many tasks simultaneously. Here are three tips for MSPs looking to improve their daily service management.
Managed Services Provider: How to Choose the Best – Datamotion
Not all Cloud MSPs are created equal. Here’s what the enterprise is looking for when it comes to choosing the best MSP provider for their complex and detailed offerings.
Why SMEs Are the Best Place to Start for VARs and MSPs – Channel Pro UK
The arrival of the Cloud has had a huge impact on VARs. The MSP model, which relies on continued support over a longer period, is proving an increasingly attractive prospect for VARs looking to protect future revenue. Resellers can make a better transition to managed services by focusing on SMEs.
Why Every VAR Should Offer Disaster Recovery Solutions – The VAR Guy
Many small and medium sized business clients depend on VARs to keep their systems up and running every hour of every day. Here are three reasons why all VARs should offer backup and recovery software to their clients.