Hi Readers,
This month, we are excited to inform you of our Five Pilots Webinar entitled, “4 Secrets of Successful Sales Partners.” The webinar will take place on February 1, 2017, and will outline how Five Pilots turnkey automation software can help your MSP and VAR take control of its sales numbers. Look for the invite in your inboxes shortly!
We’d also like to take a moment to thank you all for your support over this past year — it’s been a great one for Total Product Marketing! We continue to focus on providing business value to current and future customers, and we’re proud of our ongoing headway in the industry.
Looking to 2017, we commit to driving continuous improvement and delivering the kind of exceptional service our customers have grown to expect. Stay tuned for all our latest updates!
Have a safe and joyous holiday season from the team here at TPM!
From the Blog
10 Content Marketing Success Metrics All MSPs Should Know
Too many organizations fail to use content in an effective, sustainable way. As a result, many companies feel content marketing is a gimmick. The solution to this problem is simple: content marketing success metrics.
Why Santa is Moving to the Cloud [Infographic]
At TPM, we’ve been thinking: if small businesses to multinational corporations can benefit from the Cloud, why can’t a man who has arguably one of the toughest logistical gigs on the planet? With that in mind, we bring you our infographic on why Santa is moving to the Cloud.
Lead Scoring Best Practices: Everything You Need to Know
Lead scoring best practices can improve the efficiency of both marketing and sales, and ultimately create a cohesive lead lifecycle for your organization. In this blog post, we define lead scoring, outline criteria to determine whether your organization is ready for lead scoring, and identify best practices.
Guest Post: Why Powerful MSPs Need Email Marketing Automation Tools
Automating your marketing efforts enables you to deliver timely, targeted emails without the expense of a full-time marketing team. This blog breaks down the top three biggest selling features of email marketing automation tools for MSP marketers.
TPM’s Take
Introducing TPM’s Take, a new section of our newsletter where we analyse the latest industry news, and relevant content from third parties, and discuss how it relates to you.
Take a couple minutes to see what you can learn and apply to your business!
Google Begins Rolling Out Their New Mobile-First Index
In October 2016, Google announced the roll out of its new mobile-first index that will create and rank search listings based on the mobile version of content. Specifically, this update prioritizes the mobile version of your organization’s website for its ranking signals first. In the event that there is no mobile content, it will fall back on the desktop version of your organization’s website.
TPM’S Take: As these updates are being rolled out, mobile SEO will become more important than ever before. It’s time to get your organization’s website ready — and futureproof — in age of the mobile-first index.
- Focus on optimizing your mobile web design first to allow users to easily browse the information they need.
- Make sure your on-page SEO is on the mark, and don’t forget content is king — you must give your readers exactly what they need to ensure an enjoyable mobile browsing experience.
Microsoft to Build Bots for Bing Ads
Bing is looking to incorporate bots and artificial intelligence to enhance the power of Bing Ads. These bots will provide customers with a check-in to ensure they are doing well, as well as recommendations on what they can do to improve performance.
TPM’s Take: While Bing is often seen as the ‘Plan B’ choice when launching paid search campaigns, marketers would do well to understand the true value of Bing’s ad platform and audience.
Bing Ads can quickly implement campaigns and has some unique features that Google’s platform, which is highly competitive in comparison, does not offer. As Bing Ads works to bring bots on board, they can offer your organization solid brand visibility and quality leads.
Do yourself a favour, and test Bing out.
8 Trends That Will Shape Content Marketing in 2017
Forbes contributor Brian Sutter says knowledge of audience and personalization will be two of the biggest factors that separates great content from all the rest in 2017. He predicts you’ll need to keep mobile devices, Facebook, imagery, user-generated content, and content promotion uppermost in your mind as you create the next year’s content.
TPM’s Take: For Cloud providers, this means you’ve got to promote all the content you already have via all available channels, including social media, email, and even paid advertising.
Going forward, you really need to nail down your buyer personas and create superb, image-laden content that appeals directly to them if you are going to beat out your competitors.
It also means you need to really track your website users and email subscribers so your future interactions with them can be highly personalized based on what they’ve read, purchased, and said.
