Hi Readers,
We are so excited to tell you about our Cloud Marketing Bootcamp at HostingCon this month. The workshop is focused on helping hosting providers implement the right sales and marketing strategy to take business to the next level.
Total Product Marketing’s Dean Ara, Irene Powell, and Alisha Adams will host the event and cover:
- The difference between sales, marketing, and branding
- The 3 Ps: Product, Price, and Promotions
- How to differentiate in a competitive environment
- How to work with an existing marketing team
- How to leverage marketing to create new sales opportunities
The session takes place Wednesday, July 27th from 12:30pm to 4:30pm (session #Mktg100). Enjoy a special networking luncheon prior to this three-hour strategic session.
CLAIM YOUR FREE CREDIT TO HOSTINGCON
From the Blog
Selling Managed Hosting to Budget Conscious Clients
56% of businesses with 100 or more employees felt that “improving the efficiency and reliability of IT operations” was the main reason they switched to MSP services. Learn how hosting providers can tailor their sales pitch to budget conscious clients. Read more >>
Understanding Customer Needs and Expectations of the Cloud
Successful vendors know that each customer is different. Their background, fears, prejudices, and ultimate goals all play a role in how they deal with IT problems. We’ve broken down what you need to know to better understand your customers’ needs and expectations of the Cloud. Read more >>
Guest Post: Problem Peter: An MSP Example Buyer Persona
Who is Problem Peter? One of the key buyer personas MSPs should familiarize themselves with. Read our guest post on the Talkin’ Cloud blog to learn more. Read more >>
Industry News
How Will Brexit Impact Cloud Computing? – ZDNet
Large Cloud computing vendors may experience some turbulence and uncertainty ahead. Here are six potential scenarios to consider.
Simplify Cloud Computing Adoption at Your Company – Smallbiztrends.com
Small businesses are looking to the future by providing technology that will allow for a more mobile, flexible workforce. This article outlines 10 ways to simplify Cloud computing adoption at your company.
How Cloud Computing Influences Digital Marketing – Examiner
Cloud computing offers marketers more ways to approach potential clients. Learn three reasons marketers should consider migrating to the Cloud.
Coordinating Compliance in Your Hybrid Cloud – CSO Online
Regulators are increasingly holding Cloud providers accountable for protecting data. Here are nine things to consider when coordinating compliance in your Hybrid Cloud.
6 Mistakes Hosting Providers Make in Today’s Competitive Environment – WHIR
The way IT decision makers research and purchase Cloud services has changed drastically in recent years. To survive and thrive, hosting providers must avoid the following six mistakes.
