We hope you’re staying warm this winter! If you’re looking for some good reading about Cloud, hosting and all things marketing, grab yourself a drink and dive into our March blog posts.
From the Blog
Desktop-as-a-Service (DaaS), initially offered up by Cloud service providers, offers MSPs a great opportunity to expand their businesses. This opportunity is amplified by the ability of MSPs to provide cultivated expertise and proficient customer service to a host of markets that can capitalize on DaaS, including SMBs. MSPs are perfectly placed to minimize the anxiety that many SMBs have when it comes to moving their apps and data to the Cloud. Read more >>
In a deeply competitive industry, MSPs must offer exceptional service or expertise, and be able to sell their services effectively to businesses seeking to capitalize on the Cloud. Here are five ways MSPs selling Cloud can differentiate themselves from the rest of the industry. Read more >>
MSPs should not simply educate potential clients on how the Cloud works but demonstrate how the Cloud will change their lives. Multi-channel sales and marketing helps coordinate your message and ensures your sales team is equipped to discuss why your clients need the Cloud. Read more >>
With small- and medium-sized hosting providers being challenged to change the way they operate in the era of the Cloud, we’ve outlined five myths about marketing strategy that channel partners would do well to keep in mind. Read more >>
The month of February got us thinking about inbound marketing. Inbound is very much about matching up the right content with the right viewer at the right time. When all of these elements come together, you find the sweet spot – much like a perfect love connection. Here are some tips on effective inbound strategy. Read more >>
CRN’s 2016 Managed Service Provider 500 – CRN.com
CRN has assembled the 2016 Managed Service Provider 500, an annual list that recognizes North American solution providers with cutting-edge approaches to delivering managed services.
Errors in onboarding customers have caused MSPs to alienate their customers and risk losing them to competitors. Here are three things every MSP needs to know about customer onboarding.
Analytics Trends VARs Should Be Watching – Channel Pro UK
Here are some critical focus areas for VARs to be aware of as businesses explore new ways to capture, understand, and use their data.
The Best and Worst of Times to Become an MSP – Channel Insider
It’s never been easy being an MSP and even more so, it’s not easy being a profitable MSP today. This article outlines ways for MSPs to bolster margins.
Help Your Customers Review Their IT Support – MSP Mentor
MSPs that work with customers to evaluate their IT needs can provide customers with dependable services.
Sales and Marketing Tips for MSP Partners – TechTarget
MSPs need sales and marketing in order to grow their businesses. Here are some tips from industry executives on how to build such capabilities.