Hi Readers,
April was a busy month in the world of hosting: Dell has announced that it will not longer be selling vWorkspace licenses; Technology Distribution Channels are becoming increasingly prominent, and RightScale’s 2016 State of the Cloud report points to a new differentiation tool to boost your channel’s success.
Closer to home, Total Product Marketing’s Dean Ara attended the 2016 Hosting Customer Summitin Denver, Colorado. The event, which was held on April 13-15, brought together key players in the hosting industry to talk about the joys, challenges, and future of the Cloud. For pictures of the event, check out Total Product Marketing’s Twitter Feed @totalpm.
We also had the fortune of catching up with a host of leaders, experts and peers in the field of hosting at the WHIR Networking Event in Los Angeles. The next WHIR Networking Event is slated to take place in New York on May 16, 2016. RSVP here.
From the Blog
TSDs: Revolutionizing Technology Distribution Channels for MSPs and Enterprise
Technology Service Distributors (TSDs) are gaining popularity among both suppliers and MSPs – and it’s no surprise. They add value to suppliers, sellers, and end-user enterprises, and are set to become more relevant than ever as a greater number of products hit the distribution channel. But are TSDs right for you and your customers? Read more >>
Why MSPs are Using a Cloud Maturity Assessment as a Differentiator
According to RightScale’s 2016 State of the Cloud Report, a Cloud maturity assessment is the new differentiation tool for MSPs working in the Cloud space. This blog post outlines the four categories within the Cloud maturity assessment – and how MSPs are leveraging this tool to more keenly focus their efforts. Read more >>
Why VAR Marketing Plans Need to Include a Blog
For VARs today, a well-designed marketing campaign is critical to driving forward new business. In the era of Cloud computing, that means having a clear picture of this market and working to develop intimate relationships with both customers and prospects. There are four key reasons why VARs should consider blogging – and some tips to help your channel partners get started. Read more >>
3 MSP and VAR Marketing Strategy Mistakes You Need to Avoid
Differentiate or die. No truer words could be said for MSPs and VARs looking to drive business in the Cloud space. Marketing is a fundamental part of this process. In this blog post, we outline the three mistakes MSPs and VARs should be aware of – and the actions they can take to avoid them – as they look to carve out their space in an increasingly competitive market. Read more >>
Industry News
Dell Exits the Desktop-as-a-Service Realm as We Know It – Tech Target
After Dell’s recent acquisition of EMC, the company has announced that it will no longer be selling vWorkspace licenses.
Cloud Computing Shift Accelerates – Wall Street Journal
According to Gartner, global spending on Public Cloud services is expected to grow 16% to $204.2 billion this year, compared with 13.8% growth in 2015 and a 17.7% rise in 2014.
Why the Move to Public Cloud in Large Enterprises Continues Apace – CloudTech
A new survey of 250 global IT professionals found that more than half of large companies plan to migrate to Public Cloud systems in the next two years. Reasons for this migration include high availability, reliability, security and compliance.
9 Roles That Really Matter in Cloud Computing Today – Forbes
As more organizations move to the Cloud, determining who will drive this adoption is key to success. Here are the nine roles of Cloud computing leaders who are leading the Cloud revolution within their enterprises.
Report: Cloud Computing Infrastructure to Surge – ZDNet
IDC estimates that the Public Cloud will grow faster than Private Cloud infrastructure spending, as the demand for traditional data centers downshifts. IDC estimates that overall Cloud infrastructure spending will grow at a 12.5 percent, five-year annual growth rate to $57.8 billion in 2020.
Why the Era of the Intelligent Cloud Has Arrived – CloudTech
Executives across all industries want the ability to gain greater insights from their Cloud apps using prescriptive and cognitive analytics. They also want new apps to give them the flexibility of changing selling behaviours quickly. The future of enterprise Cloud computing is starting to focus more on meeting these needs.
Why the Hybrid Cloud Makes Sense for Now – ZDNet
For today’s CIO, a hybrid strategy allows for a more considered, pragmatic and value-driven approach when working with different workloads, applications and budgets.
