Hi Readers,
Channel Connect, the Industry’s premier channel networking event, took place between October 12-14th, 2016. For three exciting days in Napa, CA, Intelisys’ top producing Partner and Supplier community converged to discuss new and improved avenues toward business best practices, and collectively celebrate the success of top performers in the Cloud and telecom industry.
Total Product Marketing is Intelisys’ premier marketing business partner and our own Dean Ara and Lisa Eyo attended the event. As channel organizations are critical to the growth of the Cloud, TPM is excited to be working with the leading Cloud and telecom providers in the Intelisys community.
Some highlights of the event:
From the Blog
Developing a Call-to-Action Marketing Campaign [with Examples]
As a hosting provider, all of your inbound marketing channels — from your website, emails, blog posts, and landing pages — must have conversion opportunities, and every conversion opportunity needs a call-to-action. Read more >>
4 Ways to Profit With Social Media ROI Metrics that Matter
Like any budget-conscious business, hosting providers want to be confident in their social media efforts. Here’s how to determine if your social media efforts are meeting your business goals. Read more >>
3 Key Components of Successful Content Marketing Campaigns
TPM’s Irene Powell recounts how HostingCon 2016 participants wanted to use content marketing to increase website traffic. She’s outlined the three key components of successful content marketing campaigns that you can use today. Read more >>
Industry News
Study: 95% of SMBs Plan to Move to Cloud Hosting – CloudTech
According to a new study by Clutch.co, SMBs are becoming more attracted to the Cloud due to growing challenges experienced with web hosting.
Achieving IT Operational Excellence With Cloud Hosting – CIO Review
While businesses have many options when it comes to the Cloud, it is still up to the IT team to pull it all together and ensure operational excellence.
Four Reasons Why Companies Are Choosing Public Clouds – ZDNet
CIOs are more committed to the Public Cloud than ever before. Here’s four reasons why.
Adoption of Cloud Computing Means Updating Networks – TechTarget
The rapid growth of Cloud computing has implications for enterprises that must now carefully balance how they upgrade their network infrastructure.
Five Ways Cloud Computing is Transforming Software Vendors – ZDNet
The Cloud and SaaS have transformed what it means to be a software vendor. Here are five ways the Cloud is changing the software business.
