Does Local SEO Matter?
Make it easy for your clients to find you
We get asked by our clients quite a bit about local search optimization. More specifically, do they need a local SEO strategy or services?
In short, yes. These a custom tailored local search strategy is essential to ensuring you gain visibility for local search terms. In other words, a local SEO strategy make it easier for potential clients to find you online.
But the good news is a local SEO strategy is super easy to set-up and very, very effective.
Step One
Defining a Local Business
First things first, you need to determine if you’re a local business.
The answer is yes if you:
1.
Go to customer locations within a particular city to deliver your services.
2.
Customers located in a particular city come to you for services (this includes online).
Step Two
Developing a Local Search Strategy
If you fall into one of these two categories, you will need to develop a local search strategy (or local SEO strategy) that is completely separate from a national or international SEO strategy.
By optimizing your local search strategy, you will be able to:
- Target terms with a geographical identifier such as your city plus your service or product (e.g. Vancouver + spa).
- Show up in the Google local pack which will rank higher than regular search results.
Local Search Optimization in Action
Let’s take a look at a local Google search for tacos in Vancouver (because, who doesn’t love a good taco feast…mmm tasty tasty tacos).
So, out of a crowded market for tacos in this city, this local search produces a a list of top suggestions. But square at the top of that list are those businesses who have most likely implemented a local search optimization strategy.
Really, how can you afford NOT to be at the top of this list?
Further still, Google geolocates each of those business on the local map and provides the searcher with an approximate distance to that business from their location as well as that business’ operating hours and contact information. Making it that much easier for the searcher to get his or her fix, and the owner of La Taqueria a happy man or women.
Talk about making it easy for your potential customers to find you! Yum, we can taste those tacos already!
