The Intelligent Content Marketing program is essential to market your technology. When done correctly, a holistic inbound marketing program is a highly effective method that leverages your content in order attract, drive, engage, and convert interested prospects.
The TPM Intelligent Content Marketing (ICM) program will build your lead funnel using thought leadership tactics that promote your organization. We first take the time to understand your buyer personas, i.e. your ideal customers for whom your content marketing strategy must be aligned to. With these personas in mind, we help you design your content marketing processes to map back to buyer pain points, including website experiences and architecture to suit these needs. We also develop a content marketing strategy, complete with keyword analysis, and create targeted and relevant content such as blogs, eBooks, eNewsletters, whitepapers, etc. for every stage of their journey.