Intelligent Content Marketing
The TPM Intelligent Content Marketing (ICM) program is designed to help build your lead funnel using thought leadership tactics and smart execution via multiple marketing channels. Our modern designs, sharp marketing copy, and lead generation methodology is designed to increase traffic, turn them into leads and increase revenue.
“Content Marketing” is about creating and sharing valuable content as a way to entertain, inform, educate, and ultimately persuade your audience to perceive your organization favourably.
Content marketing literally drives all other channels of marketing…
…including SEO, paid search, social media and PR. It provides perspectives on problems and solutions, challenges your prospect’s thinking on business opportunities, positions your organization as a thought leader, gives advice on making decisions, and enables prospects to understand the whole problem and offer solutions.
We’ll help you engage your customers by creating valuable content that educates and informs. The objective is to provide your users and buyers with a positive experience about your product or company, thus making them more likely to buy in the future.
- STEP 01
Start with the goals of your business.
- STEP 02
Take an inventory of assets and activity.
- STEP 03
Create a lead generation delivery model.