When we manage your retargeting campaigns, our goals are pretty straightforward:
What is Retargeting?
Retargeting is also referred to as “remarketing,” which is a form of online advertising. It is an effective way to help keep your brand in front of prospects who visited your website without making the desired action. Research shows that for most websites, only 2% of web visitors convert on their first visit, which also depends on where a particular user is along the buying cycle or conversion path. As you can already see, retargeting is a great online advertising tactic to re-engage with previous non-converting web visitors.
Online Targeting with Remarketing
With retargeting / remarketing, you can choose to target users that went to a specific part of your website, or open it up to your entire site in general. Either way, you will only be spending ad dollars on people who have previously visited your site.
Although you can execute a retargeting campaign on its own and get good results, TPM understands how remarketing best works in conjunction with other marketing elements, like an email lead gen program. As a result, we help to increase your chances of generating a wealthy amount of conversions throughout your purchase path.
Our Retargeting Approach
TPM uses multiple techniques when building a retargeting campaign for you. However, to keep things simple, we want to give you an overview of our 5-step complete approach.
We work with your team to pinpoint your ultimate goal, whether it’s to improve brand perception, increase audience engagement, or generate customer acquisitions. By clearly identifying the most important desired action from your targeted audience(s), we can successfully set forth a strong retargeting campaign for you.
Just as the name suggests, this involves segmenting your targeted audience. In doing so, we can successfully tailor ad messages to prospects at different stages of the buying funnel. For example, for users who only visited your home page, you can retarget them with general brand awareness creatives. On the other hand, if users looked at a specific service page, you can serve them with relevant and engaging ads about that specific service. This all may sound a bit simple, but the simple part is the finished product – ensuring that your retargeting campaign functions as planned for your sophisticated user profiles.
Segmenting Your Audience by: Demographics, Location, and Contextual Targeting
Furthermore, during our audience segmentation phase, we focus on ensuring high relevancy with your ad placements. This ingredient is key for positive performances. When targeting your ads based on demographics, location, and/or contextual factors (i.e., subject matter of a website), we help you to avoid wasting impressions on prospects that are not relevant to your campaign. This ensures placing the right ads in front of the right prospects.
When structuring your retargeting campaign, we take into consideration factors like: