side-area-logo

SEM

Effective Way to Grow Your Business

Search Engine Marketing Is the Most Effective Way to Promote Your Products/Services and Grow Your Business.

When we manage your SEM campaigns, our goals are pretty straightforward:

Target

the right prospects

Drive

prospects to your website

Generate

quality conversions within your budget

What is SEM?

Put simply, search engine marketing is the practice of marketing a business, service, or product using paid ads on search engines, like Google or Bing. Your ads appear alongside the search query results, which are the keywords entered by your targeted prospects within a specific location. Advertisers bid on such keywords, which gives your ads the opportunity to appear to your targeted audiences.

Common Terms Used to Refer to SEM Activities:

Paid search ads

Search marketing

Paid search advertising

PPC (pay-per-click)

Pay-per-call
(mostly used for those searching with mobile devices)

CPC (cost-per-click)

CPM (cost-per-thousand)
(Although most ads are sold on a CPC/PPC basis, there are some advertising options sold on a CPM basis)


Types of Search Engine Marketing

SEM ads, known as pay-per-click ads, can be seen in a variety of formats. The most common ones are text-based, but other formats include:

PLAs (product listing ads or shopping ads):

Text ads containing product features and pricing information.

Image Ads

Static or interactive graphics.

App Promotion Ads

Driving app downloads and engagement.

Dynamic Search Ads

Complement existing keywords to deliver more clicks and conversions with less effort.

Call-Only Ads

Only appear on devices that make phone calls, essentially driving phone calls to your business.

TPM Helps You Be Successful with SEM

We approach SEM from a holistic online perspective. This saves you time and money in the long run. Here is our 5-step approach to being successful with search engine marketing.

STEP 01
Presence Audit

We examine your targeted web pages to determine how your audience will interact with them. It’s important that your ads target web pages, which makes it easy for your audience to take your desired action. In instances where new web pages are required, our team of experts create polished landing pages in no time.

STEP 02
Keyword Research

Since keywords with SEM initiatives set your foundation for success, we conduct comprehensive research. We even group your keywords with buying cycle identifications, so they’ll be effectively grouped under appropriate ad groups with relevant ads.

STEP 03
Account Structure

Aside from your campaigns containing the right keywords for targeted audiences, the structure of your account and campaigns is essential for your success. Well thought-out SEM accounts help you achieve higher click-through-rates (CTRs), lower CPCs, and general strong overall performance.

SEM Account Structure Elements include: Ad campaigns, Ad groups, Keywords, Ads and Landing pages.

STEP 04
Execute Campaign

Executing the campaign should not only involve uploading the account structure to Google AdWords or Bing Ads platforms. Other considerations should be made as well, including:

  • Ad scheduling: We tell Google or Bing exactly what days and times we want your ads to run.
  • Ad extensions: Shows additional information about your business on your ads, such as address, phone number, web page links, and even store ratings.
  • Ad rotation: The preference of how to show your ads and or which ad to show more often.
  • Device targeting: Allows you to show your ads on only specific devices.
STEP 05
Manage Campaign

(Monitor, Control, and Optimize) – The last key to successful SEM is management. We don’t simply let your campaign run on its own. We actually nurture it by benchmarking your SEM performance with goals and metrics in order to make the right changes. We also measure WOW (week-over-week) performance by recorded actions to ensure the best results are produced.

SEM allows you to place your ads in front of motivated customers who are ready to buy or take action at a precise moment. No other advertising medium can do this. That makes search engine marketing an effective and powerful way to grow your business.

Ask What We Can Do For You

Please leave this field empty.