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SEO for Web Performance

Search engine optimization is the process of making a website more visible in unpaid search engine results.

What Is SEO?

By ranking higher for regularly searched terms, the site attracts a greater amount of “organic” traffic. SEO considers how search engines work, what people search for and the actual search terms or “keywords” used.

We view your website as a staff member. If their role in your organization is Sales – they will need to find people to market to before they can close a deal. This is what SEO was born to do.

Types of SEO

We mainly break our SEO up into two main areas:

Technical SEO

Search engines are constantly improving their results to provide the best possible experience for their users. It is important that we are also up to date with these changes and also doing what’s best for our users.

Technical SEO can include tasks such as:

  • Making sure your website looks great on smartphone, tablet, laptop and desktop

  • Adhering to coding standards and industry best practices

  • Loading fewer files while providing the same user experience

  • Fixing broken links, images and ensuring proper redirects are set up

  • Ensuring sitemaps are being correctly generated and are visible to search engines

  • Linking the site to social media profiles

Content SEO

By providing high quality content, your users will be engaged, other website owners are more likely to link to your site (generating referral traffic) and users are more likely to share your content on social media. The best content however, can go to waste if no one ever finds it.

In order to get the greatest return on investment for your content, we:

  • Perform keyword research, taking into account search volume, user intent and competition

  • Produce on topic, specific content that keeps users engaged

  • Use a range of content types, keeping users engaged (which search engines love)

  • Arrange content with headings that use a logical hierarchy

  • Write a compelling yet concise description for the post which is used in search results and social media shares

Essentially, our goal is to make it easy for search engines to see that we offer a great user experience with high quality content.

Why we use SEO

... and produce high quality content

  • It’s great value
  • Evergreen content keeps on giving
  • It brings referral traffic
  • Your content is more likely to be shared on social networks

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