SEO for Web Performance
What Is SEO?
By ranking higher for regularly searched terms, the site attracts a greater amount of “organic” traffic. SEO considers how search engines work, what people search for and the actual search terms or “keywords” used.
We view your website as a staff member. If their role in your organization is Sales – they will need to find people to market to before they can close a deal. This is what SEO was born to do.
Types of SEO
We mainly break our SEO up into two main areas:
Search engines are constantly improving their results to provide the best possible experience for their users. It is important that we are also up to date with these changes and also doing what’s best for our users.
Technical SEO can include tasks such as:
By providing high quality content, your users will be engaged, other website owners are more likely to link to your site (generating referral traffic) and users are more likely to share your content on social media. The best content however, can go to waste if no one ever finds it.
In order to get the greatest return on investment for your content, we:
Essentially, our goal is to make it easy for search engines to see that we offer a great user experience with high quality content.
Why we use SEO
... and produce high quality content
- It’s great value
- Evergreen content keeps on giving
- It brings referral traffic
- Your content is more likely to be shared on social networks