For most startups, standing out as a great enterprise worthy of venture capitalist funding can be a serious challenge. After all, venture capitalists review hundreds of business plans everyday and can sniff out poor profit potential within minutes. Reliable and efficient product marketing/ product management will demonstrate competency and credibility to your potential investors. However, most tech startups fail because of a lack of product management right from the beginning, directly impacting cost controls by burning through time and money for the sake of several product iterations and a poorly marketed prototype.
Hiring an experienced product marketing partner, like Total Product Marketing is a sound investment for any tech startup:
- You can leverage somebody else’s organizational infrastructure to take care of your product strategy and development;
- You have more time to hone in on your goals of product development while leaving its go-to-market strategy to the experts; and
- You can choose to scale certain services up or down depending on your immediate and/or long-term needs, facilitating cost control;
- You can demonstrate real value to potential investors by putting together a sound product strategy for growing sales and winning customer advocates.
Here is a common mistake made by other product marketing agencies:
Product Marketing – focusing on the right target markets
Outsourcing your on-demand product marketing services can help you achieve the strategic advantage you need right from the start. Want to learn more about how using an outsourced product marketing partner can help your business? Contact us today for your free consultation.
