Customer Profile vs Buyer Persona: Two Sides of the Same Coin
Customer profile and buyer personas are 2 sides of the same coin. There’s no competition between the two. In fact, it’s quite the opposite.
Customer profile and buyer personas are 2 sides of the same coin. There’s no competition between the two. In fact, it’s quite the opposite.
It’s not easy to build up a list of clients — or even warm leads — in the business-to-business sector today. You need a killer B2B sales strategy.