Customer Profile vs Buyer Persona: Two Sides of the Same Coin
Customer profile and buyer personas are 2 sides of the same coin. There’s no competition between the two. In fact, it’s quite the opposite.
Two Secrets to B2B Sales Strategy Success for New Brands
It’s not easy to build up a list of clients — or even warm leads — in the business-to-business sector today. You need a killer B2B sales strategy.