Marketing and sales are vital to the success of any tech company. That’s not news. But let’s face it. Budget matters. Not all companies have the wherewithal to do what some of the biggies do. For instance, Salesforce and Tableau each spent a whopping 53% of their revenue on sales and marketing in 2014, while…
The number one sales and marketing oversight made by MSPs and Cloud service providers is forgetting to include a call-to-action (CTA) in their campaigns. How can your visitors and leads convert if you don’t provide an opportunity to do so? All of your multiple inbound marketing channels: every website, every blog, every landing page, and almost…
For value added resellers (or VARs) entering the Cloud market, the saying “differentiate or die” holds true now more than ever. In an era of increasing competition, it is easy to spend all your time on day-to-day operations and neglect marketing strategy. Don’t make the mistake of being slow to act on marketing your services:…