How to Measure ROI of Partner Marketing
Tracking the ROI in partner campaigns is not easy. In this post, we will talk about 3 success factors for measuring the ROI of partner marketing programs.
Do You Know the Value of Channel Partner Incentive Programs?
Channel partner incentive programs can take the form of unique strategies, tools, support, or education. In short, they give partners a competitive edge.
Intelisys Channel Connect 2017: A Marketer’s Perspective
Total Product Marketing recently participated in the Intelisys Channel Connect 2017. The event brings together experts in the fields of cloud, IT and telecom for 3 days of knowledge sharing and networking. As a trusted marketing partner of Intelisys, Total Product Marketing was excited to be a part of the exhibition and an expert panel.…
Hoster & MSP Marketing Roundup: February 2017
Hi there! This month on the TPM blog we really drilled down into some topics that are important to MSP marketers. We shared our industry knowledge in detail and let you in on some very real, very actionable tips to get you on the path to more marketing success. None of these tips could be considered…
Channel Partner Marketing: Selling to Both Customers & Vendors
If you’ve had the chance to enjoy our ongoing series on MSP digital marketing, then you know that marketing doesn’t need to be scary and you can create a winning MSP marketing plan by addressing a few straightforward considerations. Consider this: channel partners want “faster than market growth.” According to the 2112 Group, a significant number…