I recently chatted with someone who had been in the IT industry for a very long time, and as our conversation moved away from his personal experiences and towards what I do, he made a statement that left my jaw on the floor. “Oh, Cloud’s not really that big. I don’t think I’ll bother with…
Have you lost customers to competitors simply because your clients don’t know what you do? Are you looking for ways to grow and reach new audiences? Are you struggling to get your message out in the noise of the MSP market? If you answered yes to any of these questions, you might benefit from an…
The Roman philosopher Cicero once said, “If you wish to persuade me, you must think my thoughts, feel my feelings, and speak my words.” No matter how sure you are that Cloud services can improve a company’s productivity, conserve its capital and save it time, you’ll likely have difficulty convincing customers to move to the…
As pioneers in the world of technology, it is time to face the bittersweet reality that the Cloud is no longer an innovative industry. In fact, in the next two years, Cloud adoption will mature and become a majority. According to 451 Research’s 2016 Voice of the Enterprise report, a majority of all workloads are…
If you have read Top 5 Myths about Marketing Strategies for Hosting Providers, you would know how many hosting and cloud providers are guilty of believing that they don’t need strategic marketing plans. As it stands, the cloud and hosting industry isn’t known for having a multitude of flashy marketing campaigns — which is surprising,…