The following is a guest post by Wendy Dessler of OutreachMama. There is more to running a powerful social media marketing strategy than just posting your content and hoping it yields the best results. If you take this route, you will likely be disappointed with the results more often than you will be satisfied. Instead,…
Public Relations is a multi-faceted field, and that means a variety of PR tools, applications and processes are needed in order to make it work at its best. A good PR campaign goes far beyond writing and distributing press releases, and if you’re new to PR it’s difficult to know where to start. In my…
Content marketing continues to be the workhorse of B2B marketing — today 93% of B2B marketers use content marketing. Understandably so, since content marketing feeds the continuous need for information from the consumer. But not all content is created equal. So, if you are wondering how to create great content, read on. Why is it…
We’re not all content writers, so it’s probably safe to say that most people don’t think much about the content creation process and the life cycle that a blog takes from conception to published state. Most of us simply peruse the news feed looking for some great content without really thinking where the idea for…
What You Need to Know to Get Your Content Noticed When you hear about SEO content creation, do you scratch your head and wonder what new-fangled marketing buzzword someone must be trying to pull over on you? We all know what content is, and most of us have a pretty good idea of what SEO…
Break out of the funk and refresh your efforts with a review of popular digital marketing trends for 2015. As more businesses, brands and individuals commit their resources to the web, competition for the fleeting attention of the internet has become downright difficult. Staying ahead of the competition, let alone breaking away from it, is…