Do You Know the Value of Channel Partner Incentive Programs?
Channel partner incentive programs can take the form of unique strategies, tools, support, or education. In short, they give partners a competitive edge.
New Year, New Resolutions: Know Where to Invest Your Marketing Budget for the Upcoming Year
Measuring the value of marketing budget investments can a serious challenge — how will you allocate your marketing dollars in the coming year?
How Disruptive B2B Marketing Can Save You
If you are still working with outdated marketing practices such as that, it’s time to learn how disruptive b2b marketing can help.
TPM’s Take: April 2018
In this month’s TPM Takes we explore what you need to do to improve your LinkedIn marketing, 3 ways to improve ROI with better cost management, and how to drive more leads to your MSP business using the latest SEO strategies.
TPM’s Take: February 2018
Hey there! This month’s TPM Take focuses on marketing best practices and trends you need to follow to grow your MSP business in 2018. In the first article, we look at how artificial intelligence is changing B2B marketing, and how businesses will engage with their customers in the future. The second Take is all about…
TPM’s Take: December 2017
Hey there! In our final TPM Take for 2017, we’re looking to get you ready for the new year. Our top three reads focus on what marketing experts believe you need to know ahead of the new year. Our first article focuses on the top three disruptive marketing trends as we move into 2018. The…
Stats. Stats. Stats. 45 Marketing Statistics to Help You Prepare for 2018
What’s up in the world of marketing these days? What’s working? What’s not? How do I know what’s going to work for my business? There are a lot of questions to be answered and a lot of options to be considered, but before you panic, hear us out. Marketing statistics provide clues to guide you…
Intelisys Channel Connect 2017: A Marketer’s Perspective
Total Product Marketing recently participated in the Intelisys Channel Connect 2017. The event brings together experts in the fields of cloud, IT and telecom for 3 days of knowledge sharing and networking. As a trusted marketing partner of Intelisys, Total Product Marketing was excited to be a part of the exhibition and an expert panel.…
TPM’s Take: November 2017
Hey there! This month’s TPM’s Take focuses on the rise of data science in marketing. We’ve picked our top three reads on this increasingly important topic to get the ball rolling. In our first article, we talk a little bit about the future role of marketers in blending data-driven insights with traditional and modern marketing…
14 PR Tools to Boost Your Campaign
Public Relations is a multi-faceted field, and that means a variety of PR tools, applications and processes are needed in order to make it work at its best. A good PR campaign goes far beyond writing and distributing press releases, and if you’re new to PR it’s difficult to know where to start. In my…