TPM's Take: November 2017

TPM’s Take: November 2017

Hey there! This month’s TPM’s Take focuses on the rise of data science in marketing. We’ve picked our top three reads on this increasingly important topic to get the ball rolling. In our first article, we talk a little bit about the future role of marketers in blending data-driven insights with traditional and modern marketing…

Redefining the MSP Sales Process for 2017

Redefining the MSP Sales Process for 2017

Is your MSP sales team finding it harder to close leads? Some veteran salespeople (think someone who has been in the role since at least the late 90s) are discovering their role in the buyer’s decision-making process has changed and they’re not sure why. They’ve also noticed they’re getting fewer calls from prospective buyers and…

4 Ways SEO and PR Should Be Working Together

4 Ways SEO and PR Should Be Working Together

The following is a guest post by Wendy Dessler of OutreachMama. The digital landscape is always evolving. And because of this development, communication and marketing channels now go together hand-in-hand more often than they ever have before. Experienced PR firms and SEO specialists now collaborate regularly and effectively in today’s digital world. An Example of…