Why You Need to Adopt the Modern Marketing Funnel
Traditional marketing strategies don’t cut it anymore. If you really want to keep your audience engaged, you’ll need a more modern marketing funnel.
TPM’s Take: November 2017
Hey there! This month’s TPM’s Take focuses on the rise of data science in marketing. We’ve picked our top three reads on this increasingly important topic to get the ball rolling. In our first article, we talk a little bit about the future role of marketers in blending data-driven insights with traditional and modern marketing…
How to Optimize Your Referral Marketing Campaign with Technology and Data
You’ve come to read up on how to optimize your referral marketing campaign, but first, let’s start with a few questions: When was the last time you were contacted by a new prospect who said she was referred by one of your existing clients? Do you actively encourage your existing clients to spread the word…