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Tag Archives: customer needs

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B2B Sales Strategy Success

Two Secrets to B2B Sales Strategy Success for New Brands

Marketing StrategiesBy Dean AraJanuary 24, 2020

It’s not easy to build up a list of clients — or even warm leads — in the business-to-business sector today. You need a killer B2B sales strategy.

How to Create Great Content Your Audience Will Care About

How to Create Great Content Your Audience Will Care About

Content MarketingBy Dean AraDecember 22, 2016

Content marketing continues to be the workhorse of B2B marketing — today 93% of B2B marketers use content marketing. Understandably so, since content marketing feeds the continuous need for information from the consumer. But not all content is created equal. So, if you are wondering how to create great content, read on. Why is it…

Using Education as a Sales Prospect Generation Tool

Using Education as a Sales Prospect Generation Tool

Cloud & Web Hosting, Marketing StrategiesBy Dean AraJuly 13, 2016

We live in a noisy world. Each day, we are exposed to more than 5,000 advertisements. As a managed service provider, how do you reach your audience and break through the clutter? And if you do have the opportunity to capture a prospect’s attention, how do you then convince them to buy? Simply pushing your…

Understanding Customer Needs and Expectations of the Cloud

Understanding Customer Needs & Expectations of the Cloud

Cloud & Web Hosting, Marketing StrategiesBy Makiko AraJune 23, 2016

The Roman philosopher Cicero once said, “If you wish to persuade me, you must think my thoughts, feel my feelings, and speak my words.” No matter how sure you are that Cloud services can improve a company’s productivity, conserve its capital and save it time, you’ll likely have difficulty convincing customers to move to the…

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