What’s up in the world of marketing these days? What’s working? What’s not? How do I know what’s going to work for my business? There are a lot of questions to be answered and a lot of options to be considered, but before you panic, hear us out. Marketing statistics provide clues to guide you…
Total Product Marketing recently participated in the Intelisys Channel Connect 2017. The event brings together experts in the fields of cloud, IT and telecom for 3 days of knowledge sharing and networking. As a trusted marketing partner of Intelisys, Total Product Marketing was excited to be a part of the exhibition and an expert panel.…
Hey there! The internet is a busy, busy place, and you have no option but to be involved in this sometimes hectic environment. What if I told you your business can not just survive, but thrive, in this environment and that it doesn’t have to drive you crazy in the process. From being prepared for…
Marketing and sales are vital to the success of any tech company. That’s not news. But let’s face it. Budget matters. Not all companies have the wherewithal to do what some of the biggies do. For instance, Salesforce and Tableau each spent a whopping 53% of their revenue on sales and marketing in 2014, while…
When you walk into your local coffee shop, say hi to your favorite barista, and see that he’s already started your usual latte, it feels good. It’s nice to be recognized and remembered. Some marketers have figured that out and are cashing in on it by segmenting their email subscriber lists and adding email marketing…
Hi Readers, Total Product Marketing is thrilled to have attended INBOUND, one the the most remarkable events in the world for global sales and marketing professionals. Over 19,000 participants attended INBOUND at the Boston Convention & Exhibition Center. We had a chance to listen to some great speakers and network with fellow marketers. Based on…
Think email is old-fashioned? Think again. Email is the highest-converting sales channel around. In fact, emails average a 122% ROI and still outperform all other digital sales channels. Even better? You can increase revenue up to 18x when you make the emails “relevant”. Clearly, it’s a tool you want to use and optimize. But what if…
SPAM, the luncheon meat made famous by Monty Python, got its name from the twin cities of St. Paul and Minneapolis. But the word had new life breathed into it when it came to be associated with junk email in 1993. The classic Python sketch had the players repeating the word “SPAM” over and over…
It shouldn’t come as a surprise that email is the leading medium for communication in the business world. More than 108.7 billion emails are sent and received per day — and that number is only going to grow over time. Predictions suggest that by 2018, business emails will account for over 139.4 billion messages sent…
The number one sales and marketing oversight made by MSPs and Cloud service providers is forgetting to include a call-to-action (CTA) in their campaigns. How can your visitors and leads convert if you don’t provide an opportunity to do so? All of your multiple inbound marketing channels: every website, every blog, every landing page, and almost…