While many companies understand the importance of a press release, the idea that a press release is reserved only to describe a new product launch or in order to inform the world about a change in leadership, is outdated. These preconceptions could be costing you a valuable opportunity to really connect with your customers, educate…
Content Marketing is a marketing tactic that involves creating and sharing valuable content as a way to entertain, inform, educate, and ultimately persuade your audience to perceive your organization favorably.
Content marketing literally drives all other channels of marketing, including SEO, paid search, social media and PR…
Total Product Marketing is a full service marketing services agency specializing in product strategy and usability, content marketing and social media marketing for technology companies.
We’re in the business of helping companies how to market your product or service.
One of the most commonly asked questions we hear is “what’s the best way to market new software or technology products” and my answer to that question is… well it depends.