Do You Know the Value of Channel Partner Incentive Programs?
Channel partner incentive programs can take the form of unique strategies, tools, support, or education. In short, they give partners a competitive edge.
Hoster & MSP Marketing Roundup: April 2016
Hello Readers, March was a busy month for Total Product Marketing. Check out what we’ve been up to and catch up on our latest blog posts. Happy reading! Total Product Marketing Sponsors the WHIR Networking Event Total Product Marketing was a proud sponsor of the WHIR Networking Event in Las Vegas in March 2016. It was…
Hoster & MSP Marketing Roundup: March 2016
Hello Readers, We hope you’re staying warm this winter! If you’re looking for some good reading about Cloud, hosting and all things marketing, grab yourself a drink and dive into our March blog posts. Enjoy! From the Blog Why the Desktop-as-a-Service Market Opportunity Is Greater than Ever Desktop-as-a-Service (DaaS), initially offered up by Cloud service…
Understanding the Inbound Marketing Basics: The 4 Principles
In helping you understand the Inbound marketing basics, we’re diving into the heart of Inbound, which is the Inbound Methodology. Mastering the Inbound marketing basics comes down to publishing the right content in the right place at the right time. In order to accomplish this, our content marketing strategy must be broken down into the…
Why You Need Multiple Inbound Marketing Channels
Have you ever noticed that the moment an idea pops into your head, everywhere you look there is a constant reminder of it? I’ve been dreading it – my New Year’s resolution. I’ve put it off for long enough, so I finally decided to make it official and announced on Facebook that I was cutting…
Effective Inbound Marketing Strategy: The Perfect Love Connection
With the calendar rolling into February, Valentine’s Day looms heavily; regardless of whether you are single or in a relationship. With love in the air, here at the TPM office, it seemed most fitting that I should write a post on how an effective inbound marketing strategy is a lot like making a love connection.…
Inbound Marketing Does Not Work
If you are an inbound marketer, you are probably pretty familiar with hearing the following statement, “Inbound marketing does not work!” Unfortunately for me, I hear this often. So, how do I respond? Well, let me tell you a story. It was early September of this year, and I was in Boston for Inbound 2015…