Have you ever noticed that the moment an idea pops into your head, everywhere you look there is a constant reminder of it? I’ve been dreading it – my New Year’s resolution. I’ve put it off for long enough, so I finally decided to make it official and announced on Facebook that I was cutting…
“You’ve got mail!” may have been music to Meg Ryan’s ears, but times have changed. The same notification that sent us darting to our computers 20 years ago now leaves us frustrated with sifting through a daily barrage of spam and sales pitches. An industry report conducted in 2014 found that a business person sends…
If you are an inbound marketer, you are probably pretty familiar with hearing the following statement, “Inbound marketing does not work!” Unfortunately for me, I hear this often. So, how do I respond? Well, let me tell you a story. It was early September of this year, and I was in Boston for Inbound 2015…