Hi Readers, We are so excited to tell you about our Cloud Marketing Bootcamp at HostingCon this month. The workshop is focused on helping hosting providers implement the right sales and marketing strategy to take business to the next level. Total Product Marketing’s Dean Ara, Irene Powell, and Alisha Adams will host the event and…
Many MSPs and VARs are great at marketing, but for some, marketing continues to be a daunting and nebulous affair filled with buzzwords and hype. Love it or hate it, the reality is marketing is a fundamental (and dare I say fun) part of business. And as the competition among service providers heats up in…
Running a company website or an online store is anything but easy. In fact, if your website isn’t handled correctly, it could go entirely unnoticed among the vast array of other online businesses. It requires time, money and a great amount of effort to do it right. That’s why it’s so important to work with…
If you weren’t convinced before, you should be by now: The race to the cloud is on fire. More companies are rushing to expand their cloud offerings than ever before. Just take a look at the last few months alone: Cisco recently announced that it is spending $1 billion over the next two years to…
Whether you are a blogger, a small business, a software development team or a large multi-national corporation, your requirements for finding a hosting compnay for your site or application will vary greatly. These requirements will be different across all user segments, and even within your own vertical niche.
One of the focus areas for Total Product Marketing is the Cloud/ Hosting market. Today, we want to look at the complex world of Managed Hosting. Managed hosting providers come in all shapes and sizes. Some hosters focus on a specific geography, specialize in a certain verticals or concentrate on a specific infrastructure type like…