Where to Invest Your Marketing Budget Dollars in 2019
2019 is officially here and that means it’s officially time to build out your annual marketing budget. But where should you invest the money this year?
Avoid These 6 Mistakes When Marketing Your Web Hosting Business
Mistakes happen. For those who grew up in the ‘90s under the influence of Miss Frizzle and the Magic School Bus, you may even live by the motto “take chances, make mistakes, get messy!” But in the world of business, marketing mistakes can often lead to costly consequences (need we remind you of Pepsi’s marketing…
Stats. Stats. Stats. 45 Marketing Statistics to Help You Prepare for 2018
What’s up in the world of marketing these days? What’s working? What’s not? How do I know what’s going to work for my business? There are a lot of questions to be answered and a lot of options to be considered, but before you panic, hear us out. Marketing statistics provide clues to guide you…
Hoster & MSP Marketing Roundup: January 2017
Hi there! This month we are sharing knowledge that will help hosters and MSPs create and execute better marketing strategies. Armed with the right knowledge and tools, you’ll be able to better address your customer’s pain points and provide them with the right solutions. We hope you will find our take on these subjects useful.…
Creating a Winning MSP Marketing Plan
Marketing. You know you need it, but you hate the thought of doing it. You may not know where to start or what to do, or maybe you just find the whole process cumbersome and confusing. If you were with us for our first piece on MSP digital marketing, you’ve got a good road map…
Everything You Need to Know About MSP Digital Marketing
You may think MSP digital marketing is intimidating because you don’t believe that you’re a marketing professional. You don’t think that you can be effective when you don’t even know where to start, and that’s understandable. It’s basic human nature to look at the entire picture without stopping to appreciate individual elements — the fine…
Hoster & MSP Marketing Roundup: August 2016
Hi Readers, We have two big announcements this month! Try Five Pilots for Free We are excited to launch Five Pilots Cloud Sales Accelerator, our new turnkey content marketing automation solution. Five Pilots empowers hosting providers to generate warm leads and educate prospects and customers on the Cloud. We invite you to try Five Pilots…
Hoster & MSP Marketing Roundup: May 2016
Hi Readers, April was a busy month in the world of hosting: Dell has announced that it will not longer be selling vWorkspace licenses; Technology Distribution Channels are becoming increasingly prominent, and RightScale’s 2016 State of the Cloud report points to a new differentiation tool to boost your channel’s success. Closer to home, Total Product Marketing’s…
Why VAR Marketing Plans Need to Include a Blog
For value added resellers (or VARs) entering the Cloud market, the saying “differentiate or die” holds true now more than ever. In an era of increasing competition, it is easy to spend all your time on day-to-day operations and neglect marketing strategy. Don’t make the mistake of being slow to act on marketing your services:…