Digital Word-of-Mouth Marketing

Digital Word-of-Mouth Marketing

Combining fresh technology and a classic marketing strategy, Digital Word-of-Mouth Marketing is receiving unprecedented uptake among a wide range of markets. Digital Word-of-Mouth Marketing encapsulates a wider audience outside of mainstream social media channels, such as personal blogs and online discussion forums. Word-of-Mouth Marketing: Tried and True Word-of-mouth marketing has been around for centuries. Before…

Redefining the MSP Sales Process for 2017

Redefining the MSP Sales Process for 2017

Is your MSP sales team finding it harder to close leads? Some veteran salespeople (think someone who has been in the role since at least the late 90s) are discovering their role in the buyer’s decision-making process has changed and they’re not sure why. They’ve also noticed they’re getting fewer calls from prospective buyers and…