How to Choose a Digital Marketing Agency (and Why You Still Need One)
Working with a digital marketing agency can supercharge your efforts to engage and educate your audience. Here’s how to choose the right one.
How to Create a Buyer Persona that Will Always Work for You
In this post, we’ll go over a quick refresher of what buyer personas are and why they matter before diving into how to create a buyer persona and, just as importantly, update one.
Lead Scoring Best Practices: Everything You Need to Know
Struggling to manage your leads? Our lead scoring best practices help align sales and marketing teams to improve closing results.
Digital Word-of-Mouth Marketing
Combining fresh technology and a classic marketing strategy, Digital Word-of-Mouth Marketing is receiving unprecedented uptake among product marketers.
Intelisys Channel Connect 2017: A Marketer’s Perspective
Total Product Marketing recently participated in the Intelisys Channel Connect 2017. The event brings together experts in the fields of cloud, IT and telecom for 3 days of knowledge sharing and networking. As a trusted marketing partner of Intelisys, Total Product Marketing was excited to be a part of the exhibition and an expert panel.…
Redefining the MSP Sales Process for 2017
Is your MSP sales team finding it harder to close leads? Some veteran salespeople (think someone who has been in the role since at least the late 90s) are discovering their role in the buyer’s decision-making process has changed and they’re not sure why. They’ve also noticed they’re getting fewer calls from prospective buyers and…
5 Marketing Myths You Should Ignore as a Hosting Provider
“Marketing used to be about making a myth and telling it. Now it’s about telling a truth and sharing it.” ~ Marc Mathieu, Global SVP of Marketing at Unilever More than 1,600 of you read our wildly popular “Top 5 Myths About Marketing Strategy for Hosting Providers,” (Feb. 15, 2016) and spent an average of…
4 Profitable Secrets to Help Create MSP Success Stories
‘Success’ is a funny word. It has different meanings to different people, but, if you’re speaking to a businessperson, success is generally measured by profit. Now, let’s be clear: we’re not trying to be cynical. Money isn’t the only indicator of success; it’s just a useful metric for measuring it, and businesses need money to…
Understanding Customer Needs & Expectations of the Cloud
The Roman philosopher Cicero once said, “If you wish to persuade me, you must think my thoughts, feel my feelings, and speak my words.” No matter how sure you are that Cloud services can improve a company’s productivity, conserve its capital and save it time, you’ll likely have difficulty convincing customers to move to the…
Selling Managed Hosting to Budget Conscious Clients
When it comes to selling managed hosting, managed service providers have traditionally focused on large enterprises with big budgets and Cloud plans. However, an increasing number of smaller businesses are recognizing the value of managed services and turning to outside providers for IT support. A recent CompTIA study found 56% of businesses with 100 or…