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Tag Archives: marketing

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Multi-Channel Sales and Marketing for the MSP Selling Cloud

Multi-Channel Sales and Marketing for the MSP Selling Cloud

Marketing StrategiesBy Dean AraFebruary 12, 2016Leave a comment

I’ve attended countless events, presentations and webinars on selling Cloud computing — some good, some bad, and some were… well… let’s say “unappealing” is as polite as I can get. One in particular sticks in my mind: a presentation I was really looking forward to last year by a top executive of a huge IT…

Convert More Traffic Using Digital Remarketing Solutions

Convert More Traffic Using Digital Remarketing Solutions

Digital Marketing, Marketing StrategiesBy Makiko AraJanuary 4, 2016

Welcome to the second part of our two-part blog series on Converting Lost Traffic with a Remarketing Campaign Strategy. In this blog, we will continue from where we left off in part one, and will cover what type of support you will need to launch a remarketing campaign – whether it is internal or outsourced…

Let Total Product Marketing help you convert lost traffic with an effective remarketing campaign strategy.

Convert Lost Traffic With a Remarketing Campaign Strategy

Digital Marketing, Marketing StrategiesBy Dean AraDecember 16, 2015

Do you diligently nurture your leads by providing them with educational and valuable content that you feel they will need, at exactly the right time in the customer journey, or direct them to your site, only to lose them before the sale? If this sounds familiar, don’t worry! 96% of individuals leave a website before converting…

Marketing Automation Best Practices to Boost Your Online Efforts

Marketing Automation Best Practices to Boost Your Online Efforts

Marketing AutomationBy Makiko AraNovember 13, 2015

In September, the Total Product Marketing team participated in the INBOUND 2015 conference hosted by HubSpot, where leading marketing professionals converged in Boston for a week of education and sharing, for inbound marketing, sales and services. Our main focus is on marketing for our clients – it’s right there in our name – so marketing…

Buyer persona content marketing: Using buying cycles and influencers

Buyer Persona Content Marketing: Using Buying Cycles & Influencers

Content MarketingBy Makiko AraOctober 21, 2015

In June, we set out to cover a number of topics to help our readers with their journey towards cloud marketing excellence. In our six-part blog series, we discussed emotional web design and how you can create a connection with customers through design, content SEO and how to best optimize your content to satisfy the…

SEO Content Creation Checklist 2015

Content Marketing, SEOBy Dean AraAugust 5, 2015Leave a comment

What You Need to Know to Get Your Content Noticed When you hear about SEO content creation, do you scratch your head and wonder what new-fangled marketing buzzword someone must be trying to pull over on you?  We all know what content is, and most of us have a pretty good idea of what SEO…

Channel Sales Enablement Through Continuous Learning

Marketing StrategiesBy Dean AraMarch 3, 2015Leave a comment

As a Channel Sales Professional, you pride yourself on your ability to provide your customers with premium cloud solutions and first class customer service. You realize that the industry is changing, with more options than ever for your customer. As a sales professional, how do you keep up-to-date with the ever-evolving technology so that you…

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