You know that queasy feeling when it comes to making decisions? Add Cloud to the mix and it can immobilize you. This guide can dissolve that anxiety and make it easier for you to choose the best managed service provider for your needs. But first, you need to know your business goals. Maybe you want…
Is your MSP sales team finding it harder to close leads? Some veteran salespeople (think someone who has been in the role since at least the late 90s) are discovering their role in the buyer’s decision-making process has changed and they’re not sure why. They’ve also noticed they’re getting fewer calls from prospective buyers and…
‘Success’ is a funny word. It has different meanings to different people, but, if you’re speaking to a businessperson, success is generally measured by profit. Now, let’s be clear: we’re not trying to be cynical. Money isn’t the only indicator of success; it’s just a useful metric for measuring it, and businesses need money to…
Hi there! This month we are sharing knowledge that will help hosters and MSPs create and execute better marketing strategies. Armed with the right knowledge and tools, you’ll be able to better address your customer’s pain points and provide them with the right solutions. We hope you will find our take on these subjects useful.…
Marketing. You know you need it, but you hate the thought of doing it. You may not know where to start or what to do, or maybe you just find the whole process cumbersome and confusing. If you were with us for our first piece on MSP digital marketing, you’ve got a good road map…
You may think MSP digital marketing is intimidating because you don’t believe that you’re a marketing professional. You don’t think that you can be effective when you don’t even know where to start, and that’s understandable. It’s basic human nature to look at the entire picture without stopping to appreciate individual elements — the fine…
Hi Readers, Did you catch our big announcement last month? We launched Five Pilots Cloud Sales Accelerator, a new turnkey content marketing solution built for MSPs and VARs. It’s fully automated — you choose your package, and we do the rest. With Five Pilots you can: Position yourself as a Cloud authority Uncover new leads…
Hi Readers, April was a busy month in the world of hosting: Dell has announced that it will not longer be selling vWorkspace licenses; Technology Distribution Channels are becoming increasingly prominent, and RightScale’s 2016 State of the Cloud report points to a new differentiation tool to boost your channel’s success. Closer to home, Total Product Marketing’s…