How to Improve Your Reach with New Marketing Technology in 2020
In this post, we’ll examine some of the latest marketing tech trends and compare the pros and cons of each. Let’s get started.
Avoid These 6 Mistakes When Marketing Your Web Hosting Business
Mistakes happen. For those who grew up in the ‘90s under the influence of Miss Frizzle and the Magic School Bus, you may even live by the motto “take chances, make mistakes, get messy!” But in the world of business, marketing mistakes can often lead to costly consequences (need we remind you of Pepsi’s marketing…
TPM’s Take: November 2017
Hey there! This month’s TPM’s Take focuses on the rise of data science in marketing. We’ve picked our top three reads on this increasingly important topic to get the ball rolling. In our first article, we talk a little bit about the future role of marketers in blending data-driven insights with traditional and modern marketing…
TPM’s Take: October 2017
Hey there! The internet is a busy, busy place, and you have no option but to be involved in this sometimes hectic environment. What if I told you your business can not just survive, but thrive, in this environment and that it doesn’t have to drive you crazy in the process. From being prepared for…
Using Email Marketing Personalization to Boost Conversions
When you walk into your local coffee shop, say hi to your favorite barista, and see that he’s already started your usual latte, it feels good. It’s nice to be recognized and remembered. Some marketers have figured that out and are cashing in on it by segmenting their email subscriber lists and adding email marketing…