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  • Services
    • Strategy, Messaging & Positioning
    • Marketing Strategy
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Tag Archives: Product Marketing

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  2. Entries tagged with "Product Marketing"

38 Press Release Ideas for Hosting Providers

Cloud & Web HostingBy Makiko AraMay 7, 2014Leave a comment

While many companies understand the importance of a press release, the idea that a press release is reserved only to describe a new product launch or in order to inform the world about a change in leadership, is outdated. These preconceptions could be costing you a valuable opportunity to really connect with your customers, educate…

Stand Out to Venture Capitalists – The Importance of Product Marketing

Marketing StrategiesBy Dean AraApril 17, 2013Leave a comment

For most startups, standing out as a great enterprise worthy of venture capitalist funding can be a serious challenge. After all, venture capitalists review hundreds of business plans everyday and can sniff out poor profit potential within minutes. Reliable and efficient product management will demonstrate competency and credibility to your potential investors

Content Marketing Trends and Challenges (Courtesy of CMI)

Content MarketingBy Dean AraApril 3, 2013Leave a comment

Content Marketing is a marketing tactic that involves creating and sharing valuable content as a way to entertain, inform, educate, and ultimately persuade your audience to perceive your organization favorably.

Content marketing literally drives all other channels of marketing, including SEO, paid search, social media and PR…

From Early Stage to Mainstream – What It Takes is Product Management

Marketing StrategiesBy Dean AraMarch 7, 2013Leave a comment

This is a article written by Alan Ying of Chrysalis Ventures. We found it particularly poignant because of all the many startups that we’ve worked with. There are those that “get it” and rocket. And there are those that don’t, and drive their business into the ground. At some point, every organization needs product marketing/management.…

Total Product Marketing: On-Demand Marketing Services

Marketing StrategiesBy Dean AraMarch 5, 2013Leave a comment

Total Product Marketing is a full service marketing services agency specializing in product strategy and usability, content marketing and social media marketing for technology companies.

How to Market Your Product or Service

Marketing StrategiesBy Dean AraMarch 1, 2013Leave a comment

We’re in the business of helping companies how to market your product or service.

One of the most commonly asked questions we hear is “what’s the best way to market new software or technology products” and my answer to that question is… well it depends.

Parallels 2013 at Las Vegas: A Chat about Product Marketing

Marketing Strategies, NewsBy Dean AraFebruary 7, 20132 Comments

We were having a few cocktails and chatting with a vice president of operations of firm that offers systems integration services for ISVs that are looking to take its applications to the Cloud via the Parallels’ APS.

What is the difference between Product Management and Product Marketing?

Marketing StrategiesBy Dean AraJanuary 29, 2013Leave a comment

What is the difference between Product Management and Product Marketing?

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