While many companies understand the importance of a press release, the idea that a press release is reserved only to describe a new product launch or in order to inform the world about a change in leadership, is outdated. These preconceptions could be costing you a valuable opportunity to really connect with your customers, educate…
For most startups, standing out as a great enterprise worthy of venture capitalist funding can be a serious challenge. After all, venture capitalists review hundreds of business plans everyday and can sniff out poor profit potential within minutes. Reliable and efficient product management will demonstrate competency and credibility to your potential investors
Content Marketing is a marketing tactic that involves creating and sharing valuable content as a way to entertain, inform, educate, and ultimately persuade your audience to perceive your organization favorably.
Content marketing literally drives all other channels of marketing, including SEO, paid search, social media and PR…
This is a article written by Alan Ying of Chrysalis Ventures. We found it particularly poignant because of all the many startups that we’ve worked with. There are those that “get it” and rocket. And there are those that don’t, and drive their business into the ground. At some point, every organization needs product marketing/management.…
Total Product Marketing is a full service marketing services agency specializing in product strategy and usability, content marketing and social media marketing for technology companies.
We’re in the business of helping companies how to market your product or service.
One of the most commonly asked questions we hear is “what’s the best way to market new software or technology products” and my answer to that question is… well it depends.
We were having a few cocktails and chatting with a vice president of operations of firm that offers systems integration services for ISVs that are looking to take its applications to the Cloud via the Parallels’ APS.
What is the difference between Product Management and Product Marketing?